[FINAL] Spread Optimistic values accross Latam with Solow

S4: Intent 3 - Spread Awareness of the Optimistic Vision

Proposed Mission: Educate about Optimism and its values with a focus on LATAM and Spanish-speaking people.

Proposal Tier: Ember

Please verify that you meet the qualifications for your Tier: I am a new community member that has not worked with or for the Optimism Collective before.

Baseline grant amount: 15.720 OP

% of total available Intent budget: 1.572%

Please check here if access to upfront capital is a barrier to completing your Mission and you would like to be considered for a small upfront cash grant: No

Alliance: Solow

Alliance Lead: Santi Cristobal

Contact info: Twitter: @scristobal94 / Discord: Santi Cristobal :pig_nose:#8108

L2 recipient address: 0x929e1b374fb07486c9a64570e5bda99383f48785

Please list the members of your Alliance and link to any previous work:

Team - rol / twitter handle

  • Santi Cristobal - Founder at Solow / scristobal94
  • d0llar - Growth / imd0llar
  • Pumbi - Content / 0xpumbi
  • Alejo - Tech / alejozarate
  • Supi - Design / _supigagliardi
  • Gauf - Video edition / gaufgang

We are the team behind Solow, one of Latam´s biggest educational communities.

Twitter: solowcripto
Website: solow.io
Discord: solowcripto
Youtube: solowcripto

Please explain how this Mission will help accomplish the above Intent:

We all want more builders. Education is how to make it happen. There is a very high dormant potential in LATAM. That is why we need to expand the Optimistic Vision to as many Spanish-speaking people as possible in this ever-growing region of the world.

While we already have a lot of content and courses on scalability and rollups, we believe learning the basics in not enough to transform Latam. That’s why we will teach in-depth about everything related to the pillars of Optimism: Governance, RPGF, and Identity.

To do so, we will create:

  • courses on our gamified platform
  • videos on Youtube
  • live workshops on Youtube
  • blogposts on our website
  • sendouts to our newsletter subscriber
  • gamified activities on Twitter (content to earn competition: open competition for our community to create content on Optimism themselves and receive prices)

Every piece of content / course that we create will also be communicated on our Twitter, Discord and some even on our newsletter, which is read by +1000 people weekly (over 7k subscribers).

What makes your Alliance well-suited to execute this Mission?

Solow is a free Web3 academy for builders in LATAM, offering gamified education and community engagement through a range of innovative initiatives. More than 20,000 people are learning about Web3, Ethereum, Layer2, and the latest tech advancements with our courses.

All of our developments have 3 things in common: clear explanations, gamification, and a lot of engagement. Here is a demo of one of our courses.

As of today, we have created more than 45 courses on our platform and have more than 6900 hours of playback on our YouTube channel.

We’ve been working on free education for almost 2 years. Our numbers:

  • Duolingo-like course platform (entirely free, +5.2k users).

  • Discord (+3k people)

  • Newsletter (+7k people).

  • Free live courses on Youtube (+20k views)

  • Educational games (+10k users altogether)

  • IRL events

Core team:

Santi, founder of Solow, one of Latam’s biggest crypto communities. Before committing full-time to Solow he worked as a community builder at Defiant Wallet and did research for several institutions

d0llar, Growth specialist worked with several web2 companies including a startup consulting firm. Wide and diverse experience working with SEO, SEM, Social Media, and branding.

Pumbi, the “he’s everywhere guy”, strong finance background now evolved into a vibes master, super active in different communities and an active collaborator of “Optimism en Español”.

Alejo, tech lead.He is a software factory founder and ex-CTO, with more than 10 years of experience building products for Argentina’s biggest companies.

Gauf, video edition. Founded his own marketing agency in the web2 world and now has fun contributing to the crypto ecosystem with design and video editing.

Supi, lead designer. Worked with several design agencies before going full-time crypto.

Please list the critical milestone(s) that should be tracked to determine if you should receive your grant in one year:

We aim to create content on 4 main topics:

a) Optimism as a Rollup

b) Governance


d) Attestation Station and Optimism NFT.

Between July 15th and September 23rd we will do the following

  • 8 Newsletter sendouts
  • 8 Blogposts
  • 4 Courses
  • 4 Youtube videos
  • 2 Interviews
  • 2 Content to earn sessions
  • 2 Workshops
  • 1 Twitter Space

Find the weekly schedule attached.

Starting from july 15th Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
Newsletter sendout 1 2 3 4 5 6 7 8
Blogpost 1 2 3 4 5 6 7 8
Course 1 2 3 4
Youtube video 1 2 3 4
Interviews 1 2
Content to earn session 1 2
Workshops 1 2

How should Token House delegates measure progress towards this Mission: These should focus on progress towards completion. Including expected completion dates for each is recommended.

  • Completion of content pieces on time
  • Reviews from people engaging with the content
  • Review from delegates on the quality of the content.

Expected dates are included in milestone breaktrough

Starting from july 15th Week 1 Week 2 Week 3 Week 4 Week 5 Week 6 Week 7 Week 8 Week 9
Newsletter sendout 1 2 3 4 5 6 7 8
Blogpost 1 2 3 4 5 6 7 8
Course 1 2 3 4
Youtube video 1 2 3 4
Interviews 1 2
Content to earn session 1 2
Workshops 1 2

How should badgeholders measure impact upon completion of this Mission? These should be focused on performance and may be used by badgeholders to assess your Misson’s impact in the next round of RetroPGF.

Badgeholders should measure reach of each of our initiatives. We will consider the following KPIs:

  • Total views of Youtube videos
  • Total opens of the newsletter sendouts
  • Total views of blogposts
  • Completions of gamified courses
  • Participants in content to earn session
  • Assistants on the workshop
  • Assistants of Twitter Spaces
  • Total impressions on Twitter

Expected reach:

  • Total views of Youtube videos: ~ 1000 - 2000
  • Total opens of the newsletter sendouts: ~ 5.500 - 7000
  • Total views of blogposts: ~ 1.000 - 3.000
  • Completions of gamified courses: ~ 250 - 350
  • Participants in content to earn session: ~ 25 - 50
  • Assistants on the workshop: ~ 80 - 150
  • Assistants of Twitter Spaces: ~ 100 - 250
  • Total impressions on Twitter: ~ 200k - 300k

Content to earn sessions will have prices and we might use our own funds to incentivize higher participation on some other activities.

Breakdown of Mission budget request:

Action Qty Amount Total
Newsletter sendout 8 250 2000
Blogpost 8 200 1600
Course 4 1000 4000
Youtube video 4 360 1440
Interviews 2 350 700
Content to earn session 2 1100 2200
Workshops 2 950 1900
Twitter Space 1 280 280
Marketing + social media posts 1600
Total 15720

Grand total: 15.720 OP

I confirm that my grant will be subject to clawback for failure to execute on critical milestones: [Yes]

I confirm that I have read and understand the grant policies: [Yes]

I understand that I will be required to provide additional KYC information to the Optimism Foundation to receive this grant: [Yes]

I understand that I will be expected to following the public grant reporting requirements outlined here: [Yes]


I have been following Solow since August 2022, it is incredible how much they have been growing as a community and the value they bring to the crypto world.


Love that you include targeted reach

By assitance, do you mean attendees or participants?

In addition to top of funnel metrics - views, impressions, opens - could you also report on active engagement, the % of views impressions opens that take some further action i.e click link on Call to action

Recommend use of tracking URLS to evaluate performance across different channels. Be great to learn which channels most effectively drive engagement with your audience.

1 Like

Hi @santicristobal! Wanted to make sure you were aware of the Optimism Season 4 Pitching Sessions to help find the 4 delegate approvals you’ll need by this Wednesday at 19:00 GMT for your proposal to move to a vote.

These sessions are happening in Discord on Monday, 26.06 2pm ET / 6pm GMT / 8pm CET and Tuesday, 27.06 11am ET / 3pm GMT / 5pm CET.

You can sign-up here!

1 Like

Hey there! Thanks for replying to our proposal :slight_smile:

Yes! By assistants I meant live attendees.

We can totally report on engagement metrics.

We didn’t included target number for CTAs since we don’t have yet the detail on what pieces of content will carry CTA. For example, we don’t normally use CTAs on Youtube. Similarly, our courses might or might not have CTA depending on each topic and wether we fill the need to add one or not.

Twitter and Newsletter sendouts, on the other hand, have very clear metrics we can share in detail after the campaign. We will also add tracking URLs when fit.

Thanks again for helping us make this proposal better.

1 Like

Yes I am aware! Thanks :slight_smile: I will be joining today.

As a contributor of @seedlatam for the @Joxes delegation, I have analyzed this mission following the criteria mentioned in this post.

  • The proposal follows the standard template and is detailed enough to my liking
  • The requested funds seem sufficient for the scope
  • The proposed scope is beneficial to the drivers LATAM and Optimism need

Therefore, I am IN FAVOR of this mission and the delegation will be using the standard template to confirm this.


Thank you @Netrim

I am an Optimism delegate with sufficient voting power, and I believe this proposal is ready to move to a vote.


Dear Delegates, we would love to hear your feedback on this proposal.

We believe it can be of great value to the Optimism Collective and the LATAM region.

We still need 3 more delegate approvals for our proposal to move forward.

Thanks for your time!

CC: @MinimalGravitas, @Griff @mastermojo @lefterisjp @katie @ceresstation @polynya @linda


Hey @Pumbi thank you for tagging. The amount seems quite reasonable and the goal of spreading the optimism vision across LATAM is a great one.

I am an Optimism delegate with sufficient voting power and I believe this proposal is ready to move to a vote.


Thanks a lot @lefterisjp! Really appreciate your support.

Thanks a lot dear Joxes!

1 Like

Thank you very much for your support ser.

Im very happy to read your proposal, and I think that your values and alignment are remarkable. An also, event the number of followers and contributors are very highly the amount of OP it’s not, this reminds me your kindles and teaching experience. I hope that this goes trough voting


Would be great to count with your support or feedback on how to improve the proposal :blush:

@Griff @mastermojo @polynya


Tagging a few more delegates: @olimpio @Gonna.eth @MoneyManDoug @blockchainatusc @Oxytocin @Nelen @she256 @MinimalGravitas @kaereste

We would love to hear from you!

1 Like

I represent KyberSwap, an Optimism Protocol Delegate for Season 4 with sufficient voting power, and we believe this proposal is ready to move to a vote.


I believe this is worthy for delegates to consider voting on!

I am a delegate with sufficient voting power and I believe this should be put to a vote.

1 Like

First and foremost, we would like to thank you for preparing this proposal and providing a detailed budget breakdown.

As ITU Blockchain, we vote in favor of this mission. We would be very interested in reviewing your course once it becomes part of your gamified project.


I’m voting yes on this proposal with input from my colleague Yesim Kaymak. The amount requested is reasonable and I love educating/spreading awareness of Optimism in LATAM.