[FINAL] Multi-lingual Lesson on Optimism Governance, by Bankless Academy

ARCHIVED & OLD Missions Alliances
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S4 Intent: Governance Accessibility (Intent 4)

Proposed Mission: Multi-lingual Lesson on Optimism Governance, by Bankless Academy

[Proposal Tier]: Eagle Tier

Baseline grant amount: 34,000 OP
(Lowered from 37,920 OP)

% of total available Intent budget: 1.14%

Please check here if access to upfront capital is a barrier to completing your Mission and you would like to be considered for a small upfront cash grant: Yes

Alliance: Bankless Academy (BA) and International Media Nodes (IMN)

Alliance Lead: Tetranome

Contact info: @Tetranome (Discord, Twitter, Telegram)

L2 recipient address: 0x60529042d2ff2e82d5140e60dbccf8242cd114ae

Please list the members of your Alliance and link to any previous work:

Tetranome - Bankless Academy Project Champion & Design Lead

https://twitter.com/Tetranome

Didier Krux - Bankless Academy Dev Lead

https://twitter.com/didierkrux

OrnellaWeb3 - Bankless Academy Marketing Lead & Community Manager

https://twitter.com/OrnellaWeb3

Anaphant - IMN Ops Coordinator

https://twitter.com/anaphant0024

Link to project theyā€™ve worked on together before:

Please explain how this Mission will help accomplish the above Intent:

Bankless Academy has a successful track record of delivering beginner-friendly lessons on various crypto topics. The team will create an interactive lesson about Optimism Governance. This lesson will be included in the main Bankless Academy learning journey, allowing users who have completed the prior Optimism onboarding lesson ā€“ or users who are already on Optimism ā€“ to approach the deeper levels of the governance ecosystem. The experience will be delivered in the classic Bankless Academy lesson format, with written and visual content, knowledge checks, and a quest. Users who complete the lesson will receive an on-chain Academy badge: a sybil-resistant soulbound token that can be used to identify & reward these users at a later date.

The engaging content and format of Bankless Academy lessons makes web3 learning more accessible to visual & kinetic learners, or those who find articles and documentation difficult to process. As per intent 4, we believe this approach will make Optimism governance more accessible to newcomers and veterans alike.

Lesson focuses

  • Optimistic vision, culture, timeline
  • Optimism governance: Token House & Citizen House duties, processes, resources

Multi-lingual content

In order to further cultivate an inclusive learning environment this lesson will be translated into several languages and marketed with the help of the BanklessDAO International Media Nodes. IMN has been developing content and creating a global Bankless community for over 18 months. The combined multilingual content attracts 20k - 30k views each month, with over 10k combined newsletter subscribers.

Supported languages planned for this lesson:
French, Chinese, German, Spanish, Japanese.

Marketing

IMN boasts individual substacks and social media accounts for each of these supported languages. The lesson will be shared on each channel, with a dedicated newsletter issue in each language.
*With no French IMN, translation will be handled independently and the lesson will be incorporated in the English marketing campaign. We are actively looking for a French community aligned with our values to collaborate with.

Once delivered, the lessons will be marketed mainly through BanklessDAOā€™s social media channels, boasting 60k+ Twitter followers and 19,600 newsletter subscribers with an open-rate of 30-40%. Bankless Academy socials will serve as marketing support with 3K+ newsletter subscribers, 4K Twitter followers.

Inclusion in Thrivecoinā€™s ā€˜Thank Optimismā€™ campaign

As an added bonus, we are planning to work with the ā€˜Thank Optimismā€™ campaign team to further incentivise completion of this lesson, and the ā€˜Public Goods & RPGFā€™ Academy lesson submitted with the Giveth alliance, while providing a knowledge component for the campaign. Should at least two of three proposals pass, Thrivecoin will be including our Optimism/Academy content in their proposed campaign as the knowledge component of their on-chain quests. This will further incentivise users to complete our lessons and learn more about the Optimism ecosystem.

We are confident that with our track record of delivering meaningful and intuitive content to a broad variety of participants we will be able to increase the accessibility of Optimism governance, making it legible, approachable, and engaging for the widest range of Bankless Academy users to date.

What makes your Alliance well-suited to execute this Mission?

Bankless Academy has a track record of building and shipping lessons for over 2 years. We have already shipped one lesson focused on Optimism. This was our most successful lesson to date, and was celebrated as a success by both communities. We have a second piece of Optimism content that will be released over the next few weeks, in collaboration with Velodrome on Optimism.

IMN has been shipping newsletters, Youtube videos and social media content for over 1.5 years. They have worked with reputable partners such as Polygon and Yearn in the past to translate and market content to a global audience.

Both teams are part of BanklessDAO, with many contributors holding well functioning long term relationships.

Please list the critical milestone(s) that should be tracked to determine if you should receive your grant in one year:

Milestone 1#: Beta test of English lesson by August 24th 2023

Milestone 2#: English lesson deployed by August 31st 2023

Milestone 3#: Integrated marketing campaign delivered through BanklessDAO, September 4th - 15th, with marketing support from Bankless Academy.

BanklessDAO

  • 1x Twitterspace
  • 1x BanklessDAO weekly rollup article
  • 2x Twitter threads
  • 4x Tweets
  • 1x LinkedIn article
  • 2x Instagram carousels
  • 4x Instagram stories

Bankless Academy:

  • 1x Twitterspace
  • 1x Academy Transmissions newsletter article
  • 2x Quote Tweets
  • 2x Single Tweets

Milestone 4#: 5x multilingual lessons deployed by September 20th 2023

Milestone 5#: Integrated marketing campaign delivered through IMN, by September 20th 2023

  • 8x translated newsletter articles
  • Translations of Milestone #3 Tweets & Twitter threads
  • Additional content in audio/video format

How should Token House delegates measure progress towards this Mission:

Open to suggestion

How should badgeholders measure impact upon completion of this Mission?

Lesson completions (Academy badges issued)

New governance contributors (with Academy badges)

Breakdown of Mission budget request:

Bankless Academy
English lesson: 12,000 OP
Quest development: 3,000 OP
Marketing (through BanklessDAO + Bankless Academy): 4,500 OP
Lesson upkeep: 3,000 OP
Multi-lingual tech development: 2,500 OP

IMN
IMN Coordination: 1,500 OP
Translations and Review: 3,500 OP
Multilingual content marketing: 3920 OP

Total: 34,000 OP

I confirm that my grant will be subject to clawback for failure to execute on critical milestones: Yes

I confirm that I have read and understand the grant policies: Yes

I understand that I will be required to provide additional KYC information to the Optimism Foundation to receive this grant: Yes

I understand that I will be expected to following the public grant reporting requirements outlined here: Yes

14 Likes
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Hi @Tetranome! Not questioning your trust tier, but could you please explain why you qualify for Eagle for those that might not have context?

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Hi @lavande, yes certainly!

Bankless Academy received over 50k OP from RetroPGF2 for our platform/education efforts over the last few years, and our Optimism ecosystem onboarding program.

This qualifies our team for the Eagle tier, and grants up to 1M OP in size, as outlined here:

6 Likes
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Hi @Tetranome! Wanted to make sure you were aware of the Optimism Season 4 Pitching Sessions to help find the 4 delegate approvals youā€™ll need by this Wednesday at 19:00 GMT for your proposal to move to a vote.

These sessions are happening in Discord on Monday, 26.06 2pm ET / 6pm GMT / 8pm CET and Tuesday, 27.06 11am ET / 3pm GMT / 5pm CET.

You can sign-up here!

2 Likes
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I like the goal of this proposal and Bankless Academy has a track record of this work. My initial reaction is the amount requested of 38k OP is quite high especially since I donā€™t know if the content topics ā€œOptimistic vision, culture, timelineā€ and ā€œOptimism governance: Token House & Citizen House duties, processes, resourcesā€ are a significant amount of content to cover and there seems to be a lot of useful existing content on it to leverage. I acknowledge the language translations would be really helpful.

I am an Optimism delegate [Delegate Commitments - #37 by linda] with sufficient voting power and I believe this proposal is ready to move to a vote.

5 Likes
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I am one of the Synthetix Ambassadors, and a Optimism Badgeholder. I am an Optimism delegate [Delegate Commitments - #65 by mastermojo ] with sufficient voting power, and I believe this proposal is ready to move to a vote.

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Sounds good, and we know you deliver!

I am an Optimism delegate with sufficient voting power , and I believe this proposal is ready to move to a vote.

2 Likes
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I also echo @lindaā€™s concerns on high budget here but would not mind seein this go for a vote as itā€™s not an extreme ask.

I am an Optimism delegate with sufficient voting power and I believe this proposal is ready to move to a vote.

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Thanks for this Griff :smiley:

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Thank you delegates for your support!

@linda & @lefterisjp, weā€™d like to account for your feedback. Weā€™re making good headway on streamlining our translation process, and with the market tides shifting weā€™re more confident with OP valuations in a year.

Iā€™ve updated the ask from 37,920 OP to 34,000 OP.

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I represent KyberSwap, an Optimism Protocol Delegate for Season 4 with sufficient voting power, and we believe this proposal is ready to move to a vote.

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Thank you for taking feedback and updating the request.

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Thanks appreciate it!

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+1 to everything above.

I am an Optimism delegate with sufficient voting power, and I believe this proposal is ready to move to a vote

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Hey, first of all, I love your idea. I donā€™t have any questions concerning the proposal, which has been well stated, but I do have a personal question.The lessons and content at Bankless Academy are fantastic.Is it possible to work as a content creator at Bankless Academy?I would really like to assist in the production of these contents. I havenā€™t written much previously, but Iā€™m trying to learn the subjects by reading widely. Iā€™d really want to create stuff

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As an example, can someone please break down for me what about this lesson costs 12k OP and what sort of impact that 12k OP is intended to have?

In fact, how can one account for each of these line items
English lesson: 12,000 OP
Quest development: 3,000 OP
Marketing (through BanklessDAO + Bankless Academy): 4,500 OP
Lesson upkeep: 3,000 OP
Multi-lingual tech development: 2,500 OP

1 Like
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Hi @jackanorak, sure let me break down the cost items & briefly explain the proposed impact.

English lesson: 12,000 OP
This accounts for roughly 200h of team labor across: user + topic research, integration with learning journey/curriculum, multiple writing passes w/ team feedback, illustration concepts, illustration passes w/ feedback, knowledge checks, editing, launch assets + site integration, plus a profit margin that we invest in future content and site functionality.

Quest development: 3,000 OP
This accounts for 30-40h of labor: quest ideation + integration w/ learning journey, programming, testing, monitoring, and quest + infrastructure upkeep.

Marketing (through BanklessDAO + Bankless Academy): 4,500 OP
This accounts for the deliverables listed under Milestone 3# in our proposal, as well as marketing material required from the writing & illustration teams.

Lesson upkeep: 3,000 OP
OP governance will continue to evolve. This budget allows us to keep the lesson content up to date, and include community feedback. We will eventually delegate lesson upkeep to the community.

Multi-lingual tech development: 2,500 OP
Weā€™re asking for a portion of funding for developing the translation functionality that will debut with this lesson. Lesson translations will go on to become a core part of our public good offering, by increasing global access to our journey into Optimism and web3.

Our total quote has been reduced from an earlier ask of 37,920 OP to 34,000 OP. Market/regulatory sentiment has improved since our first draft, allowing us to lower our downside buffer on OP value in 1yr time. Weā€™re also making good headway on our translation infrastructure and process, which will be ready for the arrival of this lesson.

1 Like
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@jackanorak Hereā€™s why Iā€™m confident on the impact of this proposal as an addition to the Bankless Academy user journey.

  • Optimism-related lessons are our most popular releases.

  • Our user journey is currently guiding users through web3 basics and into the Optimism ecosystem. Weā€™d like to teach newcomers, and veterans, about how to get involved Optimism governance.

  • Weā€™ve issued 10,000 sybil-resistant badges (lesson + quest completions) as of last week, 80% delivered during the bear market.
    The Gitcoin Passport layer ensures that our badges are sybil-resistant, making our user stats more reliable than other education services.

  • The release of multi-lingual support across our lessons is expected to be very high impact - qualitatively/quantitatively speaking. English content dominates the web3 space, with all other languages underserved in comparison. The Bankless community has experienced this firsthand, and weā€™re excited to help solve part of this problem.

Considering our basic incentivised learning formula, upcoming translation functionality, and the next bull run, we are expecting to help a lot of newcomers learn the web3 ropes and begin exploring Optimism. Our proposal would provide this growing international community, and itā€™s veterans, with governance education & onboarding - fulfilling the accessibility vision of intent #4.

1 Like
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Thanks for the rundown. I donā€™t see any KPIs here. How can we determine whether this initiative would be a success? Iā€™m aware of Bankless Academyā€™s reach.

What are the performance measures to date, and how much material have you put out relative to what youā€™re proposing to do here?

Also, what is the relationship between this and [FINAL] Fueling RetroPGF Growth through Education, Collaboration, and Active Marketing within the context of an overall marketing initiative?

Finally, is Optimism the only L2 you will be performing these services for?

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regarding gitcoin passport - can you provide some statistics behind this? How many stamps per passport are used on average, and how many badges per passport? Possible to get a distribution? Or if you can provide me relevant contracts, I can work that up myself.

1 Like