S4 Intent: Governance Accessibility (Intent 4)
Proposed Mission: Multi-lingual Lesson on Optimism Governance, by Bankless Academy
[Proposal Tier]: Eagle Tier
Baseline grant amount: 34,000 OP
(Lowered from 37,920 OP)
% of total available Intent budget: 1.14%
Please check here if access to upfront capital is a barrier to completing your Mission and you would like to be considered for a small upfront cash grant: Yes
Alliance: Bankless Academy (BA) and International Media Nodes (IMN)
Alliance Lead: Tetranome
Contact info: @Tetranome (Discord, Twitter, Telegram)
L2 recipient address: 0x60529042d2ff2e82d5140e60dbccf8242cd114ae
Please list the members of your Alliance and link to any previous work:
Tetranome - Bankless Academy Project Champion & Design Lead
Didier Krux - Bankless Academy Dev Lead
OrnellaWeb3 - Bankless Academy Marketing Lead & Community Manager
Anaphant - IMN Ops Coordinator
Link to project they’ve worked on together before:
Decentralized Exchanges, with Velodrome, on Optimism (launches end of June)
Please explain how this Mission will help accomplish the above Intent:
Bankless Academy has a successful track record of delivering beginner-friendly lessons on various crypto topics. The team will create an interactive lesson about Optimism Governance. This lesson will be included in the main Bankless Academy learning journey, allowing users who have completed the prior Optimism onboarding lesson – or users who are already on Optimism – to approach the deeper levels of the governance ecosystem. The experience will be delivered in the classic Bankless Academy lesson format, with written and visual content, knowledge checks, and a quest. Users who complete the lesson will receive an on-chain Academy badge: a sybil-resistant soulbound token that can be used to identify & reward these users at a later date.
The engaging content and format of Bankless Academy lessons makes web3 learning more accessible to visual & kinetic learners, or those who find articles and documentation difficult to process. As per intent 4, we believe this approach will make Optimism governance more accessible to newcomers and veterans alike.
- Optimistic vision, culture, timeline
- Optimism governance: Token House & Citizen House duties, processes, resources
In order to further cultivate an inclusive learning environment this lesson will be translated into several languages and marketed with the help of the BanklessDAO International Media Nodes. IMN has been developing content and creating a global Bankless community for over 18 months. The combined multilingual content attracts 20k - 30k views each month, with over 10k combined newsletter subscribers.
Supported languages planned for this lesson:
French, Chinese, German, Spanish, Japanese.
IMN boasts individual substacks and social media accounts for each of these supported languages. The lesson will be shared on each channel, with a dedicated newsletter issue in each language.
*With no French IMN, translation will be handled independently and the lesson will be incorporated in the English marketing campaign. We are actively looking for a French community aligned with our values to collaborate with.
Once delivered, the lessons will be marketed mainly through BanklessDAO’s social media channels, boasting 60k+ Twitter followers and 19,600 newsletter subscribers with an open-rate of 30-40%. Bankless Academy socials will serve as marketing support with 3K+ newsletter subscribers, 4K Twitter followers.
Inclusion in Thrivecoin’s ‘Thank Optimism’ campaign
As an added bonus, we are planning to work with the ‘Thank Optimism’ campaign team to further incentivise completion of this lesson, and the ‘Public Goods & RPGF’ Academy lesson submitted with the Giveth alliance, while providing a knowledge component for the campaign. Should at least two of three proposals pass, Thrivecoin will be including our Optimism/Academy content in their proposed campaign as the knowledge component of their on-chain quests. This will further incentivise users to complete our lessons and learn more about the Optimism ecosystem.
We are confident that with our track record of delivering meaningful and intuitive content to a broad variety of participants we will be able to increase the accessibility of Optimism governance, making it legible, approachable, and engaging for the widest range of Bankless Academy users to date.
What makes your Alliance well-suited to execute this Mission?
Bankless Academy has a track record of building and shipping lessons for over 2 years. We have already shipped one lesson focused on Optimism. This was our most successful lesson to date, and was celebrated as a success by both communities. We have a second piece of Optimism content that will be released over the next few weeks, in collaboration with Velodrome on Optimism.
IMN has been shipping newsletters, Youtube videos and social media content for over 1.5 years. They have worked with reputable partners such as Polygon and Yearn in the past to translate and market content to a global audience.
Both teams are part of BanklessDAO, with many contributors holding well functioning long term relationships.
Please list the critical milestone(s) that should be tracked to determine if you should receive your grant in one year:
Milestone 1#: Beta test of English lesson by August 24th 2023
Milestone 2#: English lesson deployed by August 31st 2023
Milestone 3#: Integrated marketing campaign delivered through BanklessDAO, September 4th - 15th, with marketing support from Bankless Academy.
- 1x Twitterspace
- 1x BanklessDAO weekly rollup article
- 2x Twitter threads
- 4x Tweets
- 1x LinkedIn article
- 2x Instagram carousels
- 4x Instagram stories
- 1x Twitterspace
- 1x Academy Transmissions newsletter article
- 2x Quote Tweets
- 2x Single Tweets
Milestone 4#: 5x multilingual lessons deployed by September 20th 2023
Milestone 5#: Integrated marketing campaign delivered through IMN, by September 20th 2023
- 8x translated newsletter articles
- Translations of Milestone #3 Tweets & Twitter threads
- Additional content in audio/video format
How should Token House delegates measure progress towards this Mission:
Open to suggestion
How should badgeholders measure impact upon completion of this Mission?
Lesson completions (Academy badges issued)
New governance contributors (with Academy badges)
Breakdown of Mission budget request:
English lesson: 12,000 OP
Quest development: 3,000 OP
Marketing (through BanklessDAO + Bankless Academy): 4,500 OP
Lesson upkeep: 3,000 OP
Multi-lingual tech development: 2,500 OP
IMN Coordination: 1,500 OP
Translations and Review: 3,500 OP
Multilingual content marketing: 3920 OP
Total: 34,000 OP
I confirm that my grant will be subject to clawback for failure to execute on critical milestones: Yes
I confirm that I have read and understand the grant policies: Yes
I understand that I will be required to provide additional KYC information to the Optimism Foundation to receive this grant: Yes
I understand that I will be expected to following the public grant reporting requirements outlined here: Yes