Hey! I’m Eren, Social Media Coordinator at BanklessDAO. On I’d like to submit this application on behalf of a few projects which have formed an alliance for this proposal
S4 Intent 3: Spread Awareness of the Optimistic Vision
**Proposed Mission: BanklessDAO’s Global Campaign to spread the Optimistic vision
Proposal Tier: Fledgling Tier
Baseline grant amount: 70,395 OP
% of total available Intent Budget: 7.0%
Please check here if access to upfront capital is a barrier to completing your Mission and you would like to be considered for a small upfront cash grant: [No]
Alliance name: BanklessDAO Media
Alliance Lead:
Eren_Targ5 (Marketing Dept. Eren Targ🏴#5275)
Social Media Coordinator for Seasons 4,5,6,7,8. Built a system in the marketing department for smooth content creation and helped develop strategies for growth of the bDAO social media platforms. Campaign lead for many external campaigns that took place within the Marketing Department.
Contact info: @Eren_Targ5
Final L2 recipient address: 0xe3a9ad8a2b39ff6983f1582abd26c06afa6cce96
Please list the members of your Alliance and link to any previous work:
We have listed the leads for each team that will work on different areas of content production. More than 100 contributors will be involved in delivering the entire campaign so it’s not possible to list all the alliance members here.
OrnellaWeb3 (Marketing Dept)
Marketing Department Coordinator for Seasons 6, 7, 8. Content Creator, web3 Educator. Member of BanklessDAO since November 2021, guiding and training new members about web3 marketing, communication skills, team building, and documentation of processes. Onboarded +50 contributors to BanklessDAO. Passionate about decentralisation and financial inclusion thanks to web3 education.
Trewkat
Lead Staff Editor, Bankless Publishing, Co-coordinator, Weekly Rollup Newsletter
Twitter: [@trewkat]
I’ve been part of BanklessDAO since September 2021 and a core contributor to the Writers Guild, Newsletters, and Bankless Publishing since late 2021.
Anaphant
Role: Translation and Ops Coordinator
Bio: Hi! I’m the friendly elephant in the room. bDAO member since Oct 2022, current Translator Guild coordinator, International Media Nodes operations coordinator, and project lead for Bankless Rewards. Big enthusiast on RPGF and UBI, exploring web3 as a tool to enhance human coordination efforts.
Abidemi
I’m the Marketing and Writer’s Coordinator within Bankless Africa with 2 years contributing to key DAOs such as GitcoinDAO, BanklessDAO and Wonder and another 2 years working within Startups as a growth marketer. I’ve done work around coordinating and writing a governance focused newsletter, coordinating the official Mirror publication for Bankless Africa and publishing works around public goods, DAOs, L2s and more!
Please explain how this Mission will help accomplish the above Intent:
The BanklessDAO community is a ready and willing audience for the Optimistic Vision.:
- Our members believe in and work towards being Bankless, i.e. living life as self-sovereign individuals while contributing to the collective good…
- The community is global, with presence in over 15 language regions around the world…
- There is strong value alignment between the Optimism Collective and BanklessDAO; decentralization, collaboration, and a new economic paradigm are at the heart of our shared ethos.
Education and media are the core products of BanklessDAO.The crypto community recognizes us as the leading organisation in this regard. A signal can be found in the results of the latest Gitcoin Beta round , where the community signalled us as one of the top providers in the Education category by number of unique votes.
In order to accomplish Intent 3, we have structured the campaign as a journey through the Optimistic Vision. Phase 1 will cover the core principles in relation to public goods and collaboration for impact, Phase 2 will provide more detail on Optimism and shine a light on exemplar projects, and Phase 3 will share perspectives on governance and the pathways for achieving our shared goals.:
Phase 1: Through July
Optimism Governance and Ether’s Phoenix
- What is Ether’s Phoenix in June L2 Newsletter
- An overview on on Optimism Governance [Bankless Publishing, Bankless Africa, Newsletters, International Media Nodes]
- Tweet thread + translations
- Call to action: Vote for BanklessDAO proposals
Phase 2: August
What is RPGF? Deepdive into the Optimistic vision and highlighting projects which work on this vision
Bankless Publishing/Newsletters
RPGF intro/ recap of OP efforts, tie into Vision in BP
Optimistic Vision / impact=profit L2 Newsletter
Bankless Publishing/Newsletters - August
How to Build New Economic Model in BP
OP Grant Mechanics in L2 Newsletter
New Economic Model
Highlight some projects or initiatives to get involved
- Examples of projects and initiatives that are already funded
- Tag projects on OP [get retweets from others]
Phase 3: September
Reviewing past RPGF, Governance updates and how to get involved in Optimism DAO
Bankless Publishing/Newsletters - September
OP Governance Update in Bankless Publishing
Review of projects receiving RPGF Funding in L2 Newsletter
Actionable items: How can someone get involved?
- How can one raise funds for their own initiatives
- Highlight gaps in the market.
RPGF Content on
- How both DAOs have similar vision.
- How powerful we’d be as a team if we unite forces in this vision and mission.
What makes your Alliance well-suited to execute this Mission?
BanklessDAO has a vast network of contributors working across a variety of media to achieve its mission. By leveraging BanklessDAO’s global media reach and established content production teams, we will ensure that high-quality, mission focused content is distributed to engaged audiences in multiple languages.
The DAO has delivered several content pieces on Optimism in the past as listed in our RPGF2 nomination here and
Our reach:
English
Social Media followers: 65,000+
Substack subscribers: 19,600 with an open-rate of 30-40%
Multilingual
Social Media followers: 23500+
Substack subscribers: 5500 with 30-50% open rate
Bankless Africa:
Podcast: 30,000 all time downloads @ 300 - 400 listens/episode
Newsletter - 350 subs with 30-50% open rate
Please list the critical milestone(s) that should be tracked to determine if you should receive your grant in one year:
Here is our coordinated plan for how this content will be distributed.
Here is an estimate target we have set for 3 months, our goal is to go beyond this as well , but setting a realistic target in the proposal.
| Approach | BD Baseline | OP Target | Number of daysPhases 1-2-3 |
|---|---|---|---|
| Social media (English) | 25% → 45%engagement | 35% → 55%engagement | 90 days (July-August-September) |
| Social media (IMN) | 15% → 35%engagement | 20% → 50% engagement | 90 days (July-August-September) |
| Bankless AfricaNewsletter | 15% → 25% open rate | 20% → 30% open rate | 90 days (July-August-September) |
| Bankless Africa podcast | 150 av/download/ep | 200 av/download/ep | 90 days (July-August-September) |
| L2 Newsletter | 15% → 30% open rate | 20% → 35%Open rate | 90 days (July-August-September) |
| IMN Newsletter (Translation of L2 NL) | 20% → 40% open rate | 25% → 45% open rate | 90 days (July-August-September) |
How should Token House delegates measure progress towards this Mission:
Benchmark Milestone 1:
2 Newsletters (English): 30th June
Multilinguals:7th August
2 Articles (English) : 1st August
Multilinguals: 10th August
2 Podcasts: 1st August
10 Social Media posts: 1st August
1 AMA: 1st August
Benchmark Milestone 2
2 Newsletters (English): 16th Sept
Multilinguals: 26th Sept
2 Articles (English): 16th Sept
Multilinguals: 26th Sept
2 Podcasts: 16th Sept
10 Social Media posts: 16th Sept
1 AMA: 16th Sept
How should badge holders measure impact upon completion of this Mission?
KPI 1: Number of Views
KPI 2: Number of clicks on CTA
Breakdown of Mission budget request:
| Type | Multiplier | Cost per item (OP) | Total |
|---|---|---|---|
| Twitter threads | 5 | 180 | 900 |
| Twitter thread [Translation] | 60 | 45 | 2700 |
| Tweets | 5 | 25 | 125 |
| Tweets [translation] | 60 | 10 | 600 |
| Newsletters (June-Sept) | 4 | 1250 | 5000 |
| Newsletters [Translation] | 48 | 350 | 16800 |
| Africa Newsletter/Publication + Socials | 5 | 1200 | 6000 |
| Africa Podcast + Socials | 3 | 1500 | 4500 |
| AMA + Socials | 2 | 650 | 1300 |
| Linkedin Article | 2 | 200 | 400 |
| Carousel | 4 | 90 | 360 |
| Reel | 4 | 90 | 360 |
| Bankless Pub(BP) | 3 | 1250 | 3750 |
| BP [translation] + marketing | 36 | 350 | 12600 |
| Total | 55,395 | ||
| Type | Contributor | Total | |
| Campaign Coordinator | Eren | 4000 | |
| IMN OPS Coordinator | Anaphant | 1500 | |
| Bankless Publishing and Newsletter Coordinator | Trewkat | 1500 | |
| Bankless Africa coordinator | Abidemi | 1500 | |
| Accounting and reporting | Several | 1500 | |
| Miscelleneous/ buffer | 5000 | ||
| Total | 15,000 | ||
| Grand Total | 70,395 |
*Compensation for our reach is not included in the budget, we have only applied for sufficient funds to cover the time of our contributors. We will submit a report on the engagement and reach that our content has generated for RPGF3
FAQ:
- What are multipliers?
Multipliers are the number of times the base content type is produced in each language.
- How many languages are included in the budget?
English, Spanish, Chinese, Japanese, Korean, Ukrainian, Turkish, Malayalam, Hungarian, Serbo-croatian, Pidgin have already been confirmed.
- What is included in the Miscellaneous/Buffer section?
Costs for extra languages such as German, Brasil, Bulgarian, Greek, Hindi, Tamil as well as overall coordination overhead and compensation for unexpected issues. New language nodes may also spin up that could want to join the campaign. Any unspent amount will be distributed between participating teams.
- How many people are involved in the delivery of this proposal?
We expect around 100 contributors to be involved from the DAO
I confirm that my grant will be subject to clawback for failure to execute on critical milestones: [Yes]
I confirm that I have read and understand the grant policies: [Yes]
I understand that I will be required to provide additional KYC information to the Optimism Foundation to receive this grant: [Yes]
I understand that I will be expected to following the public grant reporting requirements outlined here: [Yes]
