September 20, 2023,
Mission Optimistic Womxn Shinning in Blockchain
Final Report
HER DAO LATAM is a talent incubator dedicated to empowering people who identify as women, transgender women, and non-binary individuals in Latin America. We provide education, resources, and opportunities in the Web3 ecosystem. Our mission is to diversify the blockchain ecosystem by breaking down language barriers, fostering talent, and offering financial freedom through learning and development opportunities.
In this report, we will demonstrate how we have spread awareness of the Optimistic Vision through the completion of our mission “Optimistic Womxn Shinning in Blockchain”.
A. Cohort # 1
Accessible and Diverse Education: At HER DAO LATAM, we have developed a series of educational materials that include three live online workshops, accompanied by support material and a comprehensive summary of the content. These workshops have addressed fundamental issues such as the relationship between Impact and Profits in building Public Goods, measuring the positive and negative impact of Web3 projects, understanding Optimism Governance, and the importance of becoming a Delegate.
All the material has been published on this site, and we will expand on this point in the present report.
Optimists Learning: On average, each workshop had more than 36 attendees. People who didn’t get a chance to attend were able to access the workshop thanks to a channel created on the YouTube platform. So far, the channel has 170 views and 14 subscribers.
In addition, a special Telegram group was created for attendees and those interested. Questions are answered, and Optimism updates are shared in this group.
Material for Everyone: To accompany and guide the learning, a special platform was developed on Notion. The platform aims to host resources and additional material created by the team to facilitate the understanding of the given workshops. The special focus of the platform was to make it accessible to everyone, easy to use, and appealing. The platform has had a total reach of 66 views.
We chose Notion as the best platform for our project due to its flexibility and user-friendly interface. The platform allowed us to upload workshop videos and additional resources and make them public. In doing so, we furthered our mission to spread information, empower, and educate our participants.
Data and Supporting Documentation can be found here.
B. Marketing Material
Active Promotion: At HER DAO LATAM, a robust marketing strategy has been implemented to promote Cohort # 1 of Optimistic Women Shining in Blockchain. Various resources have been published on Twitter and Instagram accounts.
We have prioritized the accessibility of our educational and marketing materials, ensuring they are designed in a user-friendly way to also attract people outside the Web3 world.
Newsletter: The seventh edition of our newsletter “Optimistic Blockchain: Exploring Opportunities and Scholarships” was filled with an optimistic view, where articles related to Optimism and the experience of going from zero to becoming a Delegate were included.
Data and Supporting Documentation can be found in the following links
Data
Supporting Documentation
C. 1:1 Consultancies
One of the most relevant points of our mission was to have that 1:1 space where we could genuinely analyze and support the community. We divided the consultations into two categories: 5 for people who have already taken the Cohort and 5 for people, communities, and/or projects that have not taken the Cohort.
Our lesson from this has been that 1:1 accompaniment is a key point for carrying out missions and actions related to becoming part of the Optimism ecosystem. Having people to whom you have direct access to resolve your doubts is fundamental, especially in your own language. In our case, Brichis, who we can consider an ambassador of the Optimism community, supported us enormously. Now, starting with the consultations given, we also consider ourselves ambassadors of Optimism, and we aim to be that door to knock on to become an active part of the ecosystem.
We realized it was important to divide the consultations into 2:
- People interested in becoming Delegates.
- People with ideas or projects looking to join Optimism.
We created the following templates to monitor the information. Due to data protection issues, we reserve the information acquired in these consultations.
Demonstrable Impact: The workshops have had a concrete impact on the community, and many were interested in participating in our proposal of 10 1:1 consultations. As a result of the workshops, five people sought support to become delegates, while five people have decided to promote public goods projects in collaboration with Optimism. The call was open to both people who received the workshop and those who were not part of it.
In the following table, we provide a recap of the topics covered in each consultation:
| Type of Consultancy | Knowledge of Optimism´s Ecosystem prior to the Consultancy |
|---|---|
| Community with a project idea to incorporate into Optimism | Basic |
| Ongoing Project looking for Opportunities to grow in the Optimism Ecosystem | Basic |
| Become a Delegate | Advanced |
| Become a Delegate | Intermediate |
| Become a Delegate | Intermediate |
| Become a Delegate | Intermediate |
| Individual who is an ambassador of a project looking to enter the Optimism Ecosystem | Basic |
| Leader of an Ethereum-aligned community, looking to enter the Optimism Ecosystem | Intermediate |
| Become a Delegate | Advanced |
| Public Goods project looking to join the Optimism Ecosystem | Basic |
We are convinced that the most important part of these consultations was not the hours invested in them, but the proper accompaniment over time. For this reason, we commit to following up on them and evaluating them over time to confirm that they truly had an effect in getting the consultees to actively participate within the Optimism ecosystem.
D. Completion of KPIs
Data and Supporting Documentation
E. Next Steps
At HER DAO LATAM, we plan to continue updating the content platform and maintain the Telegram group to answer questions related to Optimism. We also plan to measure our metrics for the next 11 months.
We will fulfill Objective 1. Increase in OP ecosystem contributors and objective 4. Optimistic opportunity awareness, by:
- Continue tracking the metrics about the number of individuals/projects that were part of the Cohort and/or consulting sessions and are now active participants of the Optimism Ecosystem
- Results about the goals results will be presented on Social Media and this forum 3 months after the completion of the Mission and in 11 months.
We are also in the process of submitting attestations.
In general, at HER DAO LATAM, we have demonstrated solid commitment and concrete results in spreading the Optimistic Vision. The initiatives have attracted new users, builders, and partners to the ecosystem and have significantly contributed to the promotion of a new and regenerative economic model in the Web3 space, we consider and have demonstrated in this report this Mission has been completed and executed according to our proposal.
Thank you Optimism and let’s keep shining in blockchain,
Tere, Lau, Sury, Carolyn, Ahhsun & Brichis.