[Sponsorship Request] Create and Distribute Videos about Optimism Collective Governance

Governance Fund Missions šŸ¹
1

Delegate Mission Request Summary:

This mission seeks to create entertaining and educational videos that draw people into the Optimism Collective. The aim is to raise awareness for Optimism, make it easy for people to get more involved, and inspire the next generation of leaders in the Superchain.

S6 Intent : Intent 1: Progress towards Decentralization

Proposing Delegate/Citizen: Dan Singjoy

Total grant amount: 60k OP

Should this Mission be fulfilled by one or multiple applicants: Multiple

How will this Mission Request help accomplish the above Intent?

This Mission Request for creating educational videos aligns with the intent to Improve Governance Accessibility by focusing on three key areas:

  1. Community Education: The videos will serve as a vital tool to educate the broader community about Optimismā€™s governance and Retro Funding, using clear and engaging narratives that resonate with a wide audience.

  2. Fostering Community: The videos can combine educational content about governance with other topics that interest viewers, which can help provide a welcoming atmosphere where more people are inspired to fulfill their goals with the Optimism Collective.

  3. Simplifying Complexity: The mission is designed to distill the complexities of Optimismā€™s governance system into simple content, making it easier for newcomers to understand how they can participate and make informed decisions.

This mission will provide an accessible entry point for community members to engage with and contribute to Optimismā€™s governance, promoting inclusivity and understanding. It will focus on increasing engagement of delegates in the Token House and increasing understanding for badgeholders in the Citizenā€™s House.

What is required to execute this Mission Request?

To execute this Mission Request, the content creator will be responsible for the following:

  1. Knowledgeable Expertise: Stay updated on Optimismā€™s developments and demonstrate strong presentation skills

  2. Alignment with Optimismā€™s Vision: Uphold and convey Optimismā€™s principles in all content

  3. Video Production Proficiency: Possess necessary video production skills, such scripting, editing, and hosting.

  4. Strategic Content Research: Research and organize content on pivotal topics within the Optimism ecosystem

  5. Social Media Promotion: Actively promote videos across social channels like X, Farcaster, and Lens

Expected Deliverables:

  • A series of educational and engaging videos that provide insights into various aspects of Optimism governance.
  • Regular updates and posts on social media platforms to promote content and engage with the community.
  • Reports on engagement metrics, viewer feedback, and the effectiveness of educational efforts.

How should governance participants measure impact upon completion of this Mission?

Milestones:

1. Planning and Preparation (Month 1-2)

Define scope, objectives, and deliverables; develop content plan and schedule.

2. Initial Content Creation (Month 3-4)

Begin video production; release and promote initial videos; gather feedback.

3. Midpoint Review (Month 6)

Review progress; analyze metrics and adjust strategy.

4. Annual Review (Month 12)

Evaluate yearly impact; compile and present a detailed report.

Metrics:

  • Onchain Transactions: Track the increase in governance-related transactions, voting activity, and proposal interactions.

  • Delegate Involvement: Count new delegates participating in governance and track their contributions.

  • Proposal Understanding: Assess viewersā€™ understanding of proposals and confidence in voting on upgrade vetos via surveys and feedback forms.

  • Community Engagement: Measure social media engagement, including likes, shares, comments, and discussions.

  • Onboarding and Participation: Track new wallet creations and participation in governance activities post-video release.

  • Content Metrics: Analyze video views, watch time, retention rates, and click-through rates.

  • Governance Impact: Monitor changes in delegated OP, forum activity, and community voting participation to gauge overall governance engagement.

Impact:

Governance Participation: Increase in active voters and first-time voters, and more participants in proposal discussions.

Delegate Involvement: Growth in the number and activity level of delegates.

Proposal Understanding: Higher confidence and understanding of proposals among citizens.

Votable Supply Growth: Increase in delegated OP, aiming for a 15% rise to 100M OP.

Community Engagement: Increased likes, shares, comments, and discussions on social media.

Onboarding Success: More new wallets created and participants engaged post-video.

Content Performance: High video views, watch time, and viewer interactions.

Overall Governance Impact: Improved forum activity and community voting participation.

Has anyone other than the proposer contributed to this Mission Request?

Yes, I originally created this Mission Request with @Rosmari in Season 5. During this time @kaereste and @Sinkas provided lots of helpful feedback and there were also many others who commented with valuable input that helped guide this Sponsorship Request. You can see the prior Mission Request proposal and following comments on this post.