[FINAL] Optimistic Womxn Shining in Blockchain

Diversity is an neccessary initiative. Thank you for commitment and work in this space

For KPI 4 Would you consider reporting on engagement % as opposed to # views. Typically it provides a more nuanced measure of content performance and active awareness.

The use of campaign tracking URLS could also help your team quantify ‘acquistion’ and evaluate the effectiveness of different channels.

Keen to build collective understanding of how content performance can inform impact