[FINAL] Multi-lingual Lesson on Optimism Governance, by Bankless Academy

Hi @jackanorak, the team has just finished up @ ETHBarcelona, thanks for your patience.

Dune analytics board on lesson completions/badges issued here:
https://dune.com/didierkrux/bankless-academy-badges

Considering the goal here is making Optimism governance more accessible, Academy Badge issuance is our best KPI for this alliance. Because we’re building a learning journey that aims to stay evergreen for years to come, we aren’t expecting a bulk of completions to happen at this point in a bear market, or even disbursal of grant funds. Realistically we can shoot for 50 completions per month - I expect more but its difficult to tell because we haven’t launched governance content before, and we don’t know how much more the bear is going to affect traffic. Added incentivisation layers like the Thank Optimism campaign will help here, but we haven’t experimented with this before.

We currently host 8 full lessons and 3 articles in our user journey. Most of this material makes up our ‘Essentials’ curriculum, and we’ve just begun exploring our DeFi, DAO, NFT, and Infrastructure paths.
The material proposed above would be launched as 1 lesson, as part of the DAO path.

We’ve arranged our two proposed lessons to go into production & launch at different times, so the marketing campaigns would be handled independently. For context, our multi-lingual governance lesson (here) is an Academy + IMN alliance, while the RetroPGF lesson is an added Academy component of the Giveth alliance.

As agreed with the Optimism community during our Layer 2s lesson launch, we will be introducing users to Optimism as their first L2 + community, and building more content to empower these users on their Optimism journey. We do plan to explore other L2s in the future, but Optimism will always come first.

I also want to address some concerns you raised in your delegate communication thread:

I noticed your inquiry into the involvement of the broader BanklessDAO ecosystem in this round of mission proposals. While Bankless Academy is a three person project born out of BanklessDAO, we no longer request DAO funding, and act more as an independent initiative under the Bankless brand. Academy is not directly affiliated with any other BanklessDAO initiatives, although @OrnellaWeb3 does work with the BanklessDAO marketing department. We are not affiliated with Giveth, this would be our first collaboration. We are not affiliated with Thrivecoin (or the Thank Optimism alliance), and we are not receiving any funding from this alliance. Plugging in the Optimism-related Bankless Academy content was an afterthought that came up in conversation with Jrocki.eth & Senad, to give both alliances more impact.

As mentioned, the 12,000 OP component of this proposal covers 200h of team labor across: user + topic research, integration with learning journey/curriculum, multiple writing passes w/ team feedback, illustration concepts, illustration passes w/ feedback, knowledge checks, editing, launch assets + site integration, plus a profit margin that we invest in future content and site functionality.

I’m sure that your expertise at Velodrome would allow you to write an article on DEXs over a weekend. Our Explorer’s Handbook entries usually only take a few days. A lesson, as part of a curriculum, requires much more planning and execution:

  • What lesson subjects are you going to cover, and in which order?
  • What topics are you going to cover in each lesson, and in which order?
  • How do the questions asked in knowledge checks, and the quest action, train and validate the user’s learning progress?
  • What keywords does the user already know, and which should be introduced/omitted in this entry? In what order?
  • How will the included diagram, or example, interact with written content to facilitate the learning process?
  • How should the cadence of learning be broken up to give variety and engagement, helping users get through to collecting their badge?

I could go on. The reality is that when you’re building something with so many components, in a space where things are changing every day, you need to test and iterate, and that requires time.

The problem with a majority of education content in the space is that it’s totally inaccessible to newcomers - by format (text wall vs. gamified experience), entry knowledge requirement, missing comprehensive diagrams, little content continuity, and lack of practical components. Until we can see and invest time in this, we will continue to struggle onboarding from even parallel industries.

The 3,500 OP for translation covers five different languages. That’s roughly 700 OP per language.

There are two factors to consider when looking at our costs.

  1. All funds are locked for a year. As we cannot know OP token value upon disbursal, we’ve added a downside buffer on the token value.
  2. We are including a mark-up for inclusion in the Academy user journey + our project management, which will be used to fund further platform development.
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