Onboarding Prominent Content Creators in Strategic Markets to OP and RPGF
Delegate Mission Request Summary:
This mission aims to create engaging campaigns with crypto content creators who have large native crypto following. Most marketing efforts fail to produce desired results (increase in users, gov participation and buy pressure) because they focus on copy pasta strategies and teams often lack experience and an audience they can convert to users and ecosystem participants. Onboarding a diverse set of established creators serving strategic markets allows marketing efforts to create quantifiable results.
S5: Intents 3&4
-Intent 4: Contributions that educate the broader community about Optimism governance and RetroPGF
-Intent 3: Improve the Consumer Experience.
Proposing Delegate: needs sponsor
Proposal Tier:
Baseline grant amount: 69K OP allowing for additional RPGF rewards based on impact
Reduced from 200K for 1 year to 69K for 6 months
This amount is based on projects like Optimism en Español receiving over 60K OP, this mission request with the baseline amount of 170K OP for 6 months and market rates for content creation from entities with large following and crypto media.
Program management should forego upfront rewards in lieu of future RetroPGF consideration based on results.
Should this Foundation Mission be fulfilled by one or multiple applicants: Select from: Multiple
Submit by: To be set by Grants Council
Selection by: To be set by Grants Council
Start date: ASAP
Completion date: July 17th 2024
Specification
How will this Delegate Mission Request help accomplish the above Intent?
- This mission aims to reach a new audiences and markets where current Optimism and RetroPGF marketing efforts fail to reach
- Mission is based on the user journey of the average crypto user
- Mission aims to grow audiences in strategic markets without having to start a localized “Optimism [language]” community from scratch.
- Mission aims to expand beyond Optimists talking to Optimists by leveraging untapped platforms in strategic markets.
- Familiarity of global market opportunities for crypto.
What is required to execute this Delegate Mission Request?
- Mission management with strong growth marketing background and crypto native experience relevant to marketing, BD, public goods and familiarity with Optimism Governance, RetroPGF, and ecosystem products and services
- Mission management with a wide network of prominent crypto content creators with engaged onchain audiences
- Emphasis on quality metrics over vanity metrics (user conversions > impressions and likes)
- Ability to work with creators to make content easily digestible for various levels of user experience.
How should the Token House measure progress towards this Mission?
- Number of prominent content creators onboarded
- Number of features related to RetroPGF and Optimism ecosystem
- Call to action conversions (tiny URL clicks for example).
- Increase in forum participation aligned with content releases
- Increased traffic from specific regions served by creators
How should badgeholders measure impact upon completion of this Mission?
- Onchain attestations of impact from Optimism Governance based on increased participation
- Onchain attestations from Optimism based projects that benefited from the mission.
- On and offchain analytics resulting from mission work.
Have you engaged a Grant-as-a-service provider for this Mission Request?
No
Has anyone other than the Proposing Delegate contributed to this Mission Request? If so, who, and what parts of this application did they contribute to?
Consulted:
@Michael
ccarella.eth
@emmanuel