Delegate Mission Request Summary:
Organizing 4 campaigns every quarter, inviting a mix of established and new projects. The aim is to delve into project offerings, facilitate user onboarding, and provide community education. This streamlined approach allows projects to focus on building while we onboard more users. With 6-8 projects per campaign, we’ll be helping and do marketing for ~30 projects.
This is especially relevant now, given the influx of Layer 2 solutions and the overwhelming number of projects launching in each ecosystem. It helps prevent users from potentially overlooking a great product or service.
S5 Intent 3: Improve Consumer Experience
Proposing Delegate: ???
Proposal Tier 6: Ember / Fledgling
Baseline grant amount: 100K OP
Should this Foundation Mission be fulfilled by one or multiple applicants: One
Submit by: To be set by Grants Council
Selection by: To be set by Grants Council
Start date: Q1 2024
Completion date: Q4 2024
Specification
How will this Delegate Mission Request help accomplish the above Intent?
-
This approach aims to save significant time for the projects by handling the thinking and organization of marketing campaigns. We leverage our past experience to be their voice, educating the community and creating a bigger impact.
-
This way, the projects can focus more on building better services, while we take care of all the necessary elements for their campaigns, such as NFT designs, tasks, promo videos, marketing materials, and quest listings with possible rewards. if we invite 6-8 projects to each campaign we could have helped ~30 Top/New projects building on OP / onboarding many users to the projects/ecosystem and educating them
-
These campaigns are not just about listing a few tasks. They will be a mix of educational content, reviews, highlighting strengths, and demonstrating how they benefit users. The approach will be more of a “learn in action” format, which may come with future rewards or advantages. This approach aims to assist both builders and users, contributing to the ecosystem. This is especially relevant now, given the influx of Layer 2 solutions and the overwhelming number of projects launching in each ecosystem. It helps prevent users from potentially overlooking a great product or service.
What is required to execute this Delegate Mission Request?
- Examining, testing, and evaluating new projects on OP, especially those offering novel services or products.
- Contacting each project to grasp their marketing requirements.
- Collaborating with teams to brainstorm marketing concepts and devise strategies for their implementation.
- Reviewing available platforms for campaigns and collaborating with their teams to optimize outcomes.
- Collaborating closely with projects and the design team to craft top-notch marketing materials, encompassing NFT designs, promo videos, and graphics for educational content.
- Producing high-quality educational content for social media, covering the latest updates and upcoming services/products.
- Conducting LEARN/DO/EARN campaigns.
How should the Token House measure progress towards this Mission?
- Generate a roster of projects invited to participate in each campaign.
- Compile the ultimate list of projects slated to engage in each campaign.
- Document the tasks and quests requested by each project.
- Outline the threads and educational content intended for sharing across all social media platforms.
- NFT designs, promotional videos, and marketing materials.
- Establish a timetable for each campaign, including start and end times.
How should badgeholders measure impact upon completion of this Mission?
- Generating a summary report for the campaign.
- Collecting reports from the project once each campaign ended.
- List of published educational content.
- Recording the count of likes, reposts, impressions, and bookmarks.
- Compiling a report on the number of users who participated in the campaigns.
Background
In the three campaigns that we have managed in 2023, more than 80,000 users have participated. We done these campaigns with big names such as Zerion, Paraswap, Bungee, Jumper, Bebop, or Hop Protocol, and the outcomes from the campaigns they joined fell behind their expectations.
Here are some links to previous campaigns and threads we shared on each project. Indeed, there will always be room for improvement, and that’s what we intend to do based on our past experiences
https://twitter.com/AlphaInsiders/status/1614594963052040192 https://twitter.com/AlphaInsiders/status/1657718201566867458 https://twitter.com/AlphaInsiders/status/1708828751528689970
https://twitter.com/AlphaInsiders/status/1614955694939062275 https://twitter.com/AlphaInsiders/status/1615313361129848833 https://twitter.com/AlphaInsiders/status/1618937743928856576
https://twitter.com/AlphaInsiders/status/1616042587135123457
https://twitter.com/AlphaInsiders/status/1616405226721873921
https://twitter.com/AlphaInsiders/status/1616769401054715904
https://twitter.com/AlphaInsiders/status/1658094388319223808 https://twitter.com/AlphaInsiders/status/1658457146772602880 https://twitter.com/AlphaInsiders/status/1658819545652445184 https://twitter.com/AlphaInsiders/status/1659181400736645123 https://twitter.com/AlphaInsiders/status/1659544457300025347 https://twitter.com/AlphaInsiders/status/1659906454914990080 https://twitter.com/AlphaInsiders/status/1660268726632030212
What makes you best-suited to execute this Mission? Please consider any experience relevant to the above requirements:
In the past two years, we have been fully active in this market, testing and trying hundreds of products and services. we have had a chance to collaborate and help so many project on multiple chains to early test their products/ provide feedbacks, Report bugs, onboard new users and much more including top refi projects such as Zerion, Li.Fi, Bungee, Arkham, Idriss, Starkdefi, OpenSea Pro, InstaDapp, Ether.fi, Linea, DeBridge or Orbiter and Many more assisting many of them with marketing strategies and brainstorming ideas. Additionally, we’ve actively engaged with the crypto community, gaining insights into their behavior, thoughts, and preferences regarding project marketing ideas. Here are some to mention
https://twitter.com/AlphaInsiders/status/1724115541420380500
https://twitter.com/AlphaInsiders/status/1623358485181112320
https://twitter.com/AlphaInsiders/status/1643327153415626757
https://twitter.com/AlphaInsiders/status/1650530072971943939
https://twitter.com/AlphaInsiders/status/1617111406628769793
https://twitter.com/AlphaInsiders/status/1648346442694635520
https://twitter.com/AlphaInsiders/status/1641099400083587072
https://twitter.com/AlphaInsiders/status/1730943682000343127
https://twitter.com/AlphaInsiders/status/1648602339471769601
https://twitter.com/AlphaInsiders/status/1630927853234577410
https://twitter.com/AlphaInsiders/status/1623034537289650240
How can This benefit the ecosystem and projects?
Several factors should be taken into account, as the campaign stands to benefit not only the entire ecosystem but also numerous projects and teams. Examining the Optimism Quest campaign in September 2022 and the team’s year-end report reveals a significant increase in transaction numbers—from around 4 million in August to nearly 11 million.
If we want to be realistic, considering the number of new blockchains and marketing activities that other ecosystems are implementing, it seems that optimism is the need to take measures that can improve its position.
Considering the market always follows profit opportunities and incentives, and considering that a significant percentage of $OP tokens are still going to be distributed among users in the future, these campaigns can be one of the criteria that can create enough motivation among the community so that we can shift the attention towards the ecosystem and new and old projects. We witnessed the result of this strategy on Solana.
It is an undeniable fact that the existence of conditions for receiving possible incentives will undoubtedly direct many funds and activities toward the ecosystem and projects. This position is important from several dimensions because it provides the chance and possibility for projects to introduce their services and services to users in action, as a result of which a large part of these funds can remain in the ecosystem and projects.
Stating that maybe an incentive is considered for the participants in the campaign can guarantee the multiple success of these campaigns.
This point should not be forgotten that taking into account things like incentives is not a prerequisite for the campaign, but it is one of the things that can be agreed upon by the projects and ecosystem, along with other marketing issues.
Missing Questions:
Please explain alignment with the relevant Intent
Sharing educational content, quests, and tasks to test and apply what you’ve learned will improve the consumer experience. This approach aims to educate even the least experienced users about the top features and services each project offers, turning them into repeat users. This, in turn, can lead to bridging more assets into the OP Network and increasing transactions on both platforms and the network, while gaining a deeper understanding of the ecosystem.
Please list responsibilities and/or expected deliverables
Our team will take care of everything from A to Z. This includes exploring the ecosystem, reaching out to the projects and teams developing on OP, extending invitations to teams, and compiling all the necessary data and requests. We will collaborate with the teams in each round to brainstorm campaign quest details, ensuring a thorough understanding of their needs and demands. Additionally, we’ll identify the best platform to host campaigns and work closely with each team to secure exclusive support.
Handling all aspects of NFT designs, promo videos, marketing materials, etc., is also part of our responsibilities. We will conduct comprehensive reviews of each project in collaboration with their teams, aiming to understand the unique features and services they offer, their points of differentiation, and how users stand to benefit. Our team will stay abreast of upcoming updates and gather all pertinent information for inclusion in our educational posts.
Furthermore, we will manage the listing of tasks/quests, NFT contracts, perk giveaways, and rewards provided by our partner teams.
Have you engaged a Grant-as-a-service provider for this Mission Request? If so, please disclose the details of this arrangement, to the extent possible.
NO
Has anyone other than the Proposing Delegate contributed to this Mission Request? If so, who, and what parts of this application did they contribute to?
NO