RFC: Six-Month Superchain Education Campaign with Underground Crypto

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RFC: Six-Month Superchain Education Campaign with Underground Crypto

Hi Optimism community,

I’m Underground Crypto, a crypto education creator focused on helping everyday crypto users better understand blockchain ecosystems, Layer 2 networks, DeFi, governance, tokenized assets, gaming, and emerging Web3 narratives.

I’d like to open this thread as a Request for Comment for a possible six-month Superchain education and community awareness campaign.

The goal is to gather feedback from Optimism delegates, contributors, and community members on whether this type of creator-led education campaign would be useful for the Optimism Collective and Superchain ecosystem, and whether it would be better suited for a pilot, a future grants route, or another community funding path.

Proposal Summary

This proposal would fund a six-month non-exclusive educational awareness campaign focused on helping retail crypto users better understand Optimism, the OP Stack, OP Mainnet, and the broader Superchain ecosystem.

The campaign would cover topics such as:

  • What Optimism is and why Ethereum needs Layer 2 scaling

  • What the OP Stack is

  • What the Superchain is

  • How OP Mainnet fits into the broader ecosystem

  • Why Base, Unichain, World Chain, Zora, Mode, Ink, Soneium, and other OP Stack chains matter

  • How shared infrastructure can benefit multiple chains

  • How Optimism governance works

  • Why public goods and Retro Funding matter to the Optimism ecosystem

  • How users can explore the Superchain beyond simply holding a token

This is not intended to be a one-time advertisement. The goal is to create recurring educational content that explains the Superchain clearly to crypto-native retail viewers through livestream content, short-form clips, social distribution, and transparent reporting.

Requested Structure

The proposed campaign would be:

$12,000 total for six months
$2,000 per month
Non-exclusive partnership

This means Underground Crypto may work with other DAOs, ecosystems, or crypto projects during the same period, provided there is no direct conflict with the agreed Optimism / Superchain campaign deliverables.

I am also open to feedback on starting with a smaller pilot, such as:

$2,000 for one month, with the option to extend based on performance and community feedback.

About Underground Crypto

Underground Crypto is a crypto education YouTube channel focused on making complex blockchain topics easier for everyday users to understand.

Recent channel analytics:

  • 80,779 views over the last year

  • 6,502 watch hours over the last year

  • 731 subscribers gained over the last year

  • 18,519 views in the last 90 days

  • 1,821 watch hours in the last 90 days

  • 237,158 YouTube impressions in the last 90 days

  • Monthly audience reached 5,657 viewers

  • Monthly audience grew approximately 159% over the last 90 days

  • Monthly audience grew approximately 235.7% over the last year

  • Long-form/live crypto content averaged approximately 19 minutes of watch time per view

  • Recent channel RPM was approximately $19.66 per 1,000 views

These numbers show that the channel is building a growing crypto-native audience with meaningful long-form attention, not just surface-level impressions.

Why This Could Benefit Optimism and the Superchain

Optimism is one of the most important ecosystems in Ethereum scaling, but many retail crypto users still do not fully understand the relationship between OP Mainnet, the OP Stack, Base, Unichain, World Chain, Zora, Mode, Ink, Soneium, and the broader Superchain.

This education gap matters.

A growing ecosystem can have strong technology, strong builders, and major chain adoption while still needing better plain-language education for everyday crypto users.

Many users hear terms like “OP Stack” and “Superchain,” but do not clearly understand:

  • What the OP Stack actually does

  • Why multiple chains are using Optimism technology

  • How the Superchain creates shared ecosystem value

  • Why Ethereum scaling requires more than one chain

  • How OP Mainnet fits into the broader Superchain

  • Why Base and other OP Stack chains are relevant to Optimism

  • How Optimism governance works

  • Why public goods funding matters

  • How regular users can explore the ecosystem

Underground Crypto can help bridge this gap by creating accessible educational content around the Superchain and its role in Ethereum scaling.

Campaign Goal

The goal of this campaign is to increase awareness and understanding of the Superchain among retail crypto users through consistent, transparent, educational content.

The campaign will focus on:

  • Explaining Optimism’s role in Ethereum scaling

  • Breaking down the OP Stack in simple terms

  • Explaining the Superchain as a network of connected OP Stack chains

  • Highlighting major chains and applications building within the Superchain

  • Helping users understand public goods, governance, and Retro Funding

  • Creating long-form and short-form educational assets that can continue being discovered over time

  • Providing transparent reporting to the Optimism community

Campaign Deliverables

Over six months, Underground Crypto will produce and distribute the following:

Monthly Deliverables

Each month, Underground Crypto will provide:

  1. One Optimism / Superchain-focused educational livestream segment or project-focused livestream

    • Topic examples may include the OP Stack, Superchain chains, OP Mainnet, Base, Unichain, World Chain, Zora, Mode, Ink, Soneium, public goods, Retro Funding, governance, or Ethereum scaling.

    • The content will be designed for retail crypto users who need clear explanation without unnecessary technical confusion.

  2. Two short-form video clips

    • Created from or inspired by the monthly Optimism / Superchain topic.

    • Posted as YouTube Shorts.

    • Repurposable for TikTok, Instagram Reels, and Facebook Reels where appropriate.

  3. Two X / Twitter posts

    • Educational or awareness-focused posts related to Optimism and the Superchain.

    • These may include livestream promotion, key takeaways, ecosystem education, or post-stream recap content.

  4. One Discord community mention

    • A mention of the Optimism / Superchain-related educational content inside the Underground Crypto community.

  5. YouTube description placement

    • Relevant Optimism and Superchain links included where appropriate, such as Optimism documentation, OP Stack resources, governance forum links, ecosystem pages, or community resources.

  6. Pinned comment or clear call-to-action

    • A pinned comment or clear CTA directing viewers to learn more about Optimism and the Superchain where appropriate.

  7. Clear sponsorship disclosure

    • Sponsored or community-funded content will be clearly disclosed to maintain transparency and audience trust.

  8. Monthly performance summary

    • A simple monthly report showing available performance metrics such as views, watch time, impressions, average view duration, short-form performance, and audience response.

Full Six-Month Deliverables

Across the full six-month campaign, the Optimism community would receive:

  • 6 Optimism / Superchain-focused livestream segments or educational livestreams

  • 12 short-form clips

  • 12 X / Twitter posts

  • 6 Discord community mentions

  • YouTube description placements where relevant

  • Pinned comments or calls-to-action where appropriate

  • Clear sponsorship disclosure

  • 6 monthly performance summaries

  • 1 final six-month campaign report

Proposed Content Topics

Possible Optimism / Superchain education topics include:

  1. What Is Optimism and Why Does Ethereum Need Layer 2s?

    • Beginner-friendly explanation of Ethereum scaling and Optimism’s role.

  2. The OP Stack Explained

    • What the OP Stack is and why multiple chains are building with it.

  3. What Is the Superchain?

    • Simple explanation of how different OP Stack chains can contribute to a broader connected ecosystem.

  4. OP Mainnet vs. Other OP Stack Chains

    • How OP Mainnet, Base, Unichain, World Chain, Zora, Mode, Ink, and others fit into the bigger picture.

  5. Why Base Matters to the Superchain

    • How Base’s growth can help users understand the broader OP Stack ecosystem.

  6. Public Goods and Retro Funding

    • Why Optimism has emphasized public goods and how that idea fits into crypto.

  7. Optimism Governance Explained

    • How governance works and why participation matters.

  8. Consumer Crypto on the Superchain

    • How social, gaming, creator, and consumer applications may benefit from OP Stack infrastructure.

  9. DeFi Across the Superchain

    • Educational overview of liquidity, applications, and user opportunities across OP Stack chains.

  10. How the Superchain Fits Into the Future of Ethereum

  • Long-term narrative around scaling, shared infrastructure, and ecosystem growth.

Final monthly topics can be adjusted based on Optimism community feedback, current ecosystem priorities, and major Superchain updates.

Campaign Value

This campaign gives Optimism and the Superchain repeated educational exposure across long-form livestream content, short-form clips, social media distribution, and community discussion.

The value is not limited to immediate views. YouTube content can continue to be discovered after publication, giving Optimism and the Superchain long-tail educational exposure beyond the initial campaign window.

Underground Crypto’s analytics show strong growth and long-form attention:

  • Over the last 90 days, the channel generated 18,519 views and 1,821 watch hours.

  • The channel generated 237,158 YouTube impressions in the last 90 days.

  • Monthly audience reached 5,657 viewers.

  • Long-form/live content averaged approximately 19 minutes of watch time per view.

  • The channel’s monthly audience grew approximately 159% over the last 90 days.

This six-month structure allows the Optimism community to benefit from Underground Crypto’s current growth phase while receiving consistent monthly deliverables and transparent reporting.

Milestones and Payment Structure

The requested amount is $12,000 USDC equivalent, paid across six monthly milestones.

Milestone 1 — Month 1: $2,000

Deliverables:

  • 1 Optimism / Superchain-focused livestream segment or educational livestream

  • 2 short-form clips

  • 2 X / Twitter posts

  • 1 Discord mention

  • YouTube description placement where relevant

  • Pinned comment or CTA where appropriate

  • Month 1 performance summary

Milestone 2 — Month 2: $2,000

Same monthly deliverables and performance summary.

Milestone 3 — Month 3: $2,000

Same monthly deliverables and performance summary.

Milestone 4 — Month 4: $2,000

Same monthly deliverables and performance summary.

Milestone 5 — Month 5: $2,000

Same monthly deliverables and performance summary.

Milestone 6 — Month 6: $2,000

Same monthly deliverables, performance summary, and final six-month campaign report.

Reporting

Underground Crypto will provide monthly performance summaries and a final campaign report.

Reports may include:

  • YouTube views

  • Watch time

  • Average view duration

  • Impressions

  • Click-through rate where available

  • Subscriber growth connected to campaign content where available

  • Short-form video performance

  • Social post performance where available

  • Community response

  • Key takeaways and recommendations for future campaigns

Transparency and Disclosure

All sponsored or community-funded content will be clearly disclosed as funded or supported by the Optimism community where appropriate.

The goal is to maintain audience trust while giving the Optimism community transparent, professional campaign execution.

Why Approve This Proposal

Optimism and the Superchain are central to Ethereum scaling, but retail education remains important for broader understanding and adoption.

This proposal gives the Optimism community a cost-effective way to fund consistent, accessible, crypto-native education through a growing creator channel with demonstrated watch time, audience growth, and long-form engagement.

By approving this proposal, the Optimism community would receive six months of recurring educational coverage, short-form distribution, community-facing content, and transparent performance reporting.

The campaign is designed to help more everyday crypto users understand Optimism, the OP Stack, the Superchain, public goods, governance, and the long-term role of shared scaling infrastructure in Ethereum.

1 Like
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Thanks for putting this together the educational angle and Superchain-focused narrative are strong and clearly needed in the ecosystem. However, I see some structural weaknesses in the current proposal design that make it feel more like Optimism is paying for your existing work model, rather than funding clearly outcome-aligned public goods for the Collective.

A few concerns from my side:

Risk–reward asymmetry
The campaign is structured as a fixed 6 × $2k payment for a relatively small set of deliverables (1 stream + 2 shorts + 2 tweets + 1 Discord mention per month), regardless of whether the content actually moves the needle for Optimism in terms of understanding, adoption, or participation.

From Optimism’s perspective this looks like a marketing gamble: your work is guaranteed to be paid, while the Collective bears all of the outcome risk. There are no hard performance gates or clear “stop” conditions if results are weak.

Could be done cheaper / more modular
The type of content you propose (explainers, livestreams, shorts) is valuable, but it is not uniquely scarce anymore. Similar or better formats can increasingly be produced using a mix of AI tooling, lower-cost editors, and/or multiple regional creators at a significantly lower budget.

For roughly the same $12k, it is plausible to fund several smaller campaigns (or bounties) across different languages and audiences, instead of one mid-sized English channel with limited deliverables. I would like to see a justification of why this specific channel and rate is the most capital-efficient option for the Superchain.

Lack of outcome-linked structure
Reporting is currently focused on generic creator metrics (views, watch time, impressions, subs, etc.), which mostly measure channel health, not Optimism impact.

It would be much stronger if at least part of the compensation were explicitly tied to pre-agreed KPIs such as:

Click-throughs to Optimism / Superchain docs and governance pages (via UTM links).

Measurable increase in traffic to specific OP resources covered in the content.

Qualitative evidence that more users understand and act on Superchain concepts (e.g., participation in governance discussions, dev interest, etc.).

Six-month commitment feels premature
Jumping directly into a 6‑month commitment at this rate seems premature given there is no prior track record of you running an OP-funded campaign.

I would strongly prefer:

Either a 1–3 month pilot with a smaller budget and stricter success criteria; or

A reduced monthly rate with the possibility to scale up if clear value is demonstrated.

Non-exclusive partnership & conflicts
The non-exclusive clause is understandable, but it introduces questions around narrative alignment if you simultaneously work with other L2s or ecosystems during the same period.

I would like to see clearer guardrails on:

How you will avoid conflicting narratives across sponsored content.

What disclosure and scheduling policy you will follow if multiple ecosystems sponsor content in close proximity.

Overall, I think the idea is strong but the proposal is weakly structured from a risk and capital-efficiency standpoint. I would be more inclined to support:

A smaller, truly experimental pilot (e.g., 1–3 months) with tighter KPIs and clearer performance-based evaluation; and/or

A re-scoped budget that reflects the actual production costs rather than a flat “channel sponsorship” feel.

Happy to engage further if you’re open to iterating on a more outcome-aligned design. @undergroungcrypto @Optimism-Node

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One more thought: I think you’d likely get much stronger support from delegates if you significantly resized the budget and started with a leaner pilot.

For example, instead of a full 6‑month, $12k structure, you could propose a 1–3 month experiment at a lower monthly rate, with the same (or slightly higher) deliverables and clearly defined KPIs. This would de-risk the campaign for the Collective, prove the value of your format, and make it easier for delegates to justify supporting an extension later.

In short, the idea is strong, but a smaller, cheaper, KPI-driven pilot first would make this much more aligned with Optimism’s public goods and capital-efficiency goals. @undergroungcrypto