[READY TO VOTE] Onboarding Prominent Content Creators in Strategic Markets to OP and RPGF

The following is a sponsored mission request:

Onboarding Prominent Content Creators in Strategic Markets to OP and RPGF

Delegate Mission Request Summary:
This mission aims to create engaging campaigns with crypto content creators who have large native crypto following. Most marketing efforts fail to produce desired results (increase in users, gov participation and buy pressure) because they focus on copy pasta strategies and teams often lack experience and an audience they can convert to users and ecosystem participants. Onboarding a diverse set of established creators serving strategic markets allows marketing efforts to create quantifiable results.

S5: Intents 3

-Intent 3: Improve the Consumer Experience.

Proposing Delegate: opmichael.eth

Proposal Tier: Fledgling

Baseline grant amount: 69K OP allowing for additional RPGF rewards based on impact
Reduced from 200K for 1 year to 69K for 6 months

This amount is based on projects like Optimism en Español receiving over 60K OP, this mission request with the baseline amount of 170K OP for 6 months and market rates for content creation from entities with large following and crypto media.

Program management should forego upfront rewards in lieu of future RetroPGF consideration based on results.

Should this Foundation Mission be fulfilled by one or multiple applicants: Select from: Multiple

Submit by: To be set by Grants Council

Selection by: To be set by Grants Council

Start date: ASAP

Completion date: July 17th 2024


  • Six marketing campaigns for six RPGF3 projects that generate sequencer fees and/ or are active participants in OP Governance
  • Campaigns should be executed in at least 4 languages other than English.
  • Campaign results should include correlation to increase in userbase and/ or onchain activity

How will this Delegate Mission Request help accomplish the above Intent?

  • This mission aims to reach a new audiences and markets where current Optimism and RetroPGF marketing efforts fail to reach
  • Mission is based on the user journey of the average crypto user
  • Mission aims to grow audiences in strategic markets without having to start a localized “Optimism [language]” community from scratch.
  • Mission aims to expand beyond Optimists talking to Optimists by leveraging untapped platforms in strategic markets.
  • Familiarity of global market opportunities for crypto.

What is required to execute this Delegate Mission Request?

  • Mission management with strong growth marketing background and crypto native experience relevant to marketing, BD, public goods and familiarity with Optimism Governance, RetroPGF, and ecosystem products and services
  • Mission management with a wide network of prominent crypto content creators with engaged onchain audiences
  • Emphasis on quality metrics over vanity metrics (user conversions > impressions and likes)
  • Ability to work with creators to make content easily digestible for various levels of user experience.

How should the Token House measure progress towards this Mission?

  • Number of prominent content creators onboarded
  • Number of features related to RetroPGF and Optimism ecosystem
  • Call to action conversions (tiny URL clicks for example).
  • Increase in forum participation aligned with content releases
  • Increased traffic from specific regions served by creators

How should badgeholders measure impact upon completion of this Mission?

  • Onchain attestations of impact from Optimism Governance based on increased participation
  • Onchain attestations from Optimism based projects that benefited from the mission.
  • On and offchain analytics resulting from mission work.

Have you engaged a Grant-as-a-service provider for this Mission Request?

Has anyone other than the Proposing Delegate contributed to this Mission Request? If so, who, and what parts of this application did they contribute to?
Originally Proposed by:
@Michael (sponsor)


Each Mission Request must be submitted listing one Intent. As Mission Requests are rank ordered under each Intent until the budget for that Intent runs out, a Mission Request cannot be evaluated under multiple Intents. Please pick the Intent you think is most appropriate.

It is also hard for me to identify what the start-to-finish initiative is here. Mission Requests are not meant to support the provision of ongoing services but rather tangible initiatives that can be marked done. If that is meant to be the case in this proposal, it would be helpful to clarify what the specific deliverables are.

1 Like

I don’t understand this point here?

Wouldn’t this go against the ethos of retroPGF?

Can you elaborate on how this goes against the ethos of retroPGF? I understand the ethos of retroPGF as impact=profit. This formatting prevents managers or intermediaries from gaining profit unless they have created impact.

1 Like

Yes, I understand the same thing, but I think it also has a context. The context that at least I understand is that the impact=benefit is determined by the bagholders, I don’t think it is part of the spirit to prohibit them from participating in retroPGF or from a mission to decide whether they have generated impact or not.

This doesn’t prohibit them from RPGF. It prohibits them from being paid up front for being a “manager” for a mission. I find some proposed administration fees are high compared to what gets forwarded to the people executing the work. If the mission is successful, it should garner a decent rpgf reward.

1 Like

GM @Carlosjmelgar @Michael

I think onboarding content creators to OP and RPGF is a great idea. Optimism has a very appealing vision, strong incentives and plenty of supporting documentation and material. I think it would largely benefit from connecting to big accounts and their audiences.

That said, I have some questions since I don’t completely understand the Mission:

  • The mkt campaigns will involve OP projects (say Velodrome), not Optimism itself. Is that correct?
  • The team executing the Mission will onboard and support the content creators on the campaigns. What tasks does this support include specifically?
  • Will the content creators be paid with the funds from the Mission or should they expect to be rewarded by RetroPGF only? In the former case, what is the % that the team executing the Mission will receive for their onboarding and support?


The team should onboard creators, connect with OP based projects in need of marketing support, plan and schedule content, track and report impact.

The content creators should receive an equal split of the OP. 100% of the OP is used to compensate the creators and/or forward to their audiences. The team executing the mission receives 0% and applies for retroPGF.


I like this Mission Request. Feels very well thought through and aims at high-expertise marketers.

How are prominent content creators defined?

I like this concept! Will it be up to the team that executes the mission to determine which projects require marketing support or will there be a way for projects to apply?

1 Like

That’s a good question. I would use a combination of metrics; follower count, engagement rate, history of community engaging onchain.

It would be up to the team. It would be interesting to have a split of 3 chosen by team and 3 elected by their people in the OP ecosystem. I would love to see this focus on projects that generate sequencer fees.


Like @Tjark has mentioned already, PoolCollective likes this request. We look forward to the results.

We are an Optimism delegate with sufficient voting power and we believe this proposal is ready to move to a vote.


Hey @Carlosjmelgar – just wanted to flag this as a proposal that still needs delegate approvals in order to move to a vote. If you are no longer interested in pursuing this proposal – please disregard this message. In order to see the delegates assigned to your proposal those can be found here. The deadline to provide feedback and approvals for Mission Requests is February 7th at 19:00



Thanks for the tag. I am still interested in seeing this proposal be approved.

I think this is a well written proposal and will have a lot of impact on the collective, we should spend more on marketing IMO. The most interesting thing here is it is like a growth grant where team gets nothing (goes for RetroPGF) and the rewards pass throught to the content creators.

I’m an Optimism delegate with sufficient voting power and I believe this proposal is ready to move to a vote!

chuck noris

I am an Optimism delegate with sufficient voting power and I believe this proposal is ready to move to a vote.

I am an Optimism delegate with sufficient voting power and I believe this proposal is ready to move to a vote.

The Grants Council has opened early submissions as an Indication of Interest for this mission request here

For your application to be considered, the Mission request must pass the Token House vote on February 14th. Submissions will not be considered if a Mission Request is not approved on the 14th.