Mission Request Summary
S6 Intent: 3
Mission: Grow the number of application developers on the Superchain by supporting the adoption of Optimism dApps and providing essential marketing support to developers.
Proposer: PR0
Total Grant Amount: 400k OP
Grants per project: Up to 100k OP for multiple projects.
Background:
While many developers focus on building innovative decentralized applications (dApps) within the Optimism ecosystem, the success of these projects often depends on adoption. However, developers may lack the marketing expertise or resources needed to promote their dApps effectively. Without proper visibility and user engagement, even the most promising projects may struggle to gain traction. By supporting the marketing efforts of these projects, we can help developers reach a wider audience, increase user adoption, and create a feedback loop that drives more developers to join and contribute to the ecosystem.
Mission Summary:
This mission focuses on not just the development of Optimism dApps but also on ensuring their adoption by providing marketing support. By helping developers handle the marketing side of their projects, we aim to increase the visibility and usage of dApps within the ecosystem. As these applications gain more users, developers will see the growth and success of their efforts, which will further incentivize them to continue developing on the Superchain. This will also attract more developers who see the potential for growth and success in building on Optimism.
Goal:
To support both the development and marketing of Optimism dApps, increasing their adoption and visibility. This, in turn, will foster a more vibrant developer community by demonstrating that building on Optimism can lead to real, sustained growth in both users and project success.
Should this Mission be fulfilled by one or multiple applicants?
Multiple
How will this Mission Request help accomplish the above Intent?
This mission aligns with Intent 3 by ensuring that dApps within the Optimism ecosystem are not only developed but also widely adopted. By providing marketing support, developers can focus on creating high-quality applications while ensuring that their projects reach their target users. Increased adoption leads to a visible success that encourages both existing and new developers to build on the platform, knowing that their efforts will result in tangible user growth and engagement.
Why Developers Need Marketing Support:
- Visibility: Developers may have great technical expertise but lack the ability to promote their dApps to a broader audience. Effective marketing ensures their work gains the visibility it deserves.
- User Adoption: More users engaging with a dApp means more feedback, improving the project and creating a stronger foundation for growth.
- Developer Growth: As adoption grows, developers see the direct impact of their work, leading to further development and attracting more talent to the ecosystem.
- Ecosystem Success: By supporting marketing efforts, Optimism ensures that dApps gain real-world utility, fostering growth for the entire ecosystem.
What is required to execute this Mission Request?
- Development and Marketing Support: Financial resources to help developers not only build but also promote their dApps effectively.
- Marketing Strategy: Developers will need a clear marketing plan that includes user education, outreach, and community building to drive adoption.
- Collaboration with Marketers: Developers should be encouraged to collaborate with marketers who can handle user engagement, allowing them to focus on improving and scaling their dApps.
Budget Allocation:
- Up to 100k OP per grant, with a total of 400k OP available across multiple projects. Funding can be used for:
- Marketing services.
- User acquisition and educational campaigns.
Requirements for participating:
- Focus on Adoption: Projects must aim to drive user engagement and adoption of their dApps, with a clear marketing strategy.
- Must be on OP
How should governance participants measure impact upon completion of this Mission?
- User Adoption and Growth: Monitor the increase in unique users engaging with the dApps developed under this initiative.
- Developer Engagement: Track the number of developers actively contributing to Optimism projects, especially those seeing growth in their dAppās user base.
- Marketing Success: Measure the effectiveness of marketing campaigns in driving visibility and adoption of the dApps.
Milestones:
- Q1: Initial development and marketing plans created for funded dApps.
- Q2: Marketing campaigns launched alongside dApp development, focusing on user education and acquisition.
- Q3: Full deployment of dApps, with marketing campaigns in progress to drive user growth.
- Q4: Ongoing support, user feedback, and marketing efforts to sustain long-term growth and adoption.
How should badgeholders measure impact upon completion of this Mission?
- Number of active addresses interacting with granteeās contracts
By supporting developers with marketing resources, this mission will increase dApp adoption and drive growth across the Optimism ecosystem. As more developers see the success of well-marketed dApps, they will be encouraged to build and contribute, ensuring a thriving developer and user community.