What metrics should we use to measure the effectiveness of airdrops in the Superchain?

Hello,

I am interested in understanding the best ways to evaluate the success of airdrops within the Superchain. What key metrics should we focus on to measure their effectiveness?

Some areas that come to mind are user acquisition and retention, token utilization, community engagement, project growth ; and economic impact. Checked [DRAFT] Cycle 13 Experiments Form cissp but still need help .

Are there other metrics that have worked well in your experience?

Looking forward to the community’s insights!

Thank you :slightly_smiling_face:
nathaniel