Overall was extremely satisfied with RetroPGF Round 3.
Disclosure: We received 50k OP for Coop Records Music and 22k OP for Invest in Music.
My most immediate feedback is the time in between the rewards being announced and the streams being received needs to be reduced. We have immediate plans for how to distribute these tokens amongst our artists, collectors and future campaigns and the month delay + 90 day unlock makes it very difficult to put these tokens to use while the momentum is fresh.
I found it very difficult to know how to best communicate our impact amongst badgeholders and ultimately ended up praying that our application would be well received in the absence of any direct form of communication or channels to evangelize our application. (+ taking into account that contact with badgeholders was heavily discouraged)
My biggest feedback is that teams who are not well versed in governance and lobbying were not well suited to receive retro funding.
Specifically - many creators and onchain applications either missed the deadline to submit or did not receive enough ballots despite 100% of their onchain contributions being on Optimism.
To me this comes down to RetroPGF currently better suiting infrastructure projects over applications and creators.
As someone passionate about Optimism - I placed a strong emphasis on encouraging teams to actively deploy contracts and focus on metrics which I believed would increase chances of receiving retroactive funding.
A problem that I see with this is teams are encouraged to build for metrics that best suit badgeholder voting (mints, volume, transactions) over more intangible items like brand building and evangelism to audiences who are not yet onchain.
Many creators and consumer-facing projects struggle to know what metrics are important and how to communicate their impact to badgeholders as they do not have existing relationships and do not have overlapping social circles.
As a result - many creators were frustrated to see infrastructure projects receive such large allocations when 100% of their time was spent building communities through Optimism-based contributions. These creators are non-technical and typically not capable of deploying smart contracts or building their own applications and therefore at a disadvantage to teams with strong development teams.
I know there is not one clear answer here and I am very grateful and appreciative of activations like We <3 The Art specifically to give back to these creators. I hope in future rounds there can be more representation from community members present in these emerging spaces to ensure tokens better trickle down to non-technical applicants.
Overall - RetroPGF was extremely diverse and an overwhelming success.
My feedback is meant to represent the concerns voiced to me following the rewards announcement and to hopefully lead towards an even more successful round to come.
Best,
Cooper