[GF: Phase 1 Proposal] Tiny Dino Show - Optimism

Project name: Tiny Dino Show - Optimism

Author name and contact info (please provide a reliable point of contact for the project): hollowcapital@gmail.com, https://twitter.com/hollowcapital

I understand that I will be required to provide additional KYC information to the Optimism Foundation to receive this grant: Yes

I understand that I will be expected to following the public grant reporting requirements outlined here: Yes

L2 recipient address: 0xAFDAF4C0fb1c0d025F81E4707C1b123c9a620aB9

Which Voting Cycle are you applying for?: Cycle 10

Which sub-committee should review your proposal? (Builders Grants, Growth Experiment Grants): Growth Experiment Grants

Project description (please explain how your project works):

The “Tiny Dino Show” is an NFT-based animated story aimed at kids and young adults. The Tiny Dinos NFTs are the main characters in the show, and together they are on a mission to save our planet from global warming.

Tiny dinos were one of the first projects (second to Gh0stly Gh0sts) minted across seven chains and can be traversed from Optimism to Ethereum and back thanks to Layer Zero. Not only there are Genesis tiny dinos that were minted on Optimism, but there were also three event collections with Summer 2022, Halloween 2022, and Winter 2022 one-way traversals, with Optimism being one of the cost-friendly networks.

The Tiny Dino Show is an independent, community project utilizing the power of #cc0 licensing of the Tiny Dinos NFT and bringing our audience new perspectives on the world of living green, loving the planet, and exploring novel ways of generating, storing, and transporting clean energy.

In January 2023, we won a 2ETH Prop House round sponsored by the Tiny Dinos and launched a JuiceBox campaign for the rest of the funding that is needed for the production of Season 1 and beyond. Our soft goal is 10ETH, and with this first contribution, we can start the pre-production process, and will be looking to include Optimism in our show material.

The mission of the Tiny Dino Show is aligned with Optimism’s ethos for creating public goods and educating about ways of creating a sustainable future. The Tiny Dinos is a perfect way for the Optimism Collective to highlight its provenance and involvement in the NFT space.

Website: https://www.notion.so/TINY-DINO-SHOW-0126ffb9a7e64b7a8c10c0cb9b7ab2df

Twitter: https://twitter.com/hollowcapital

Discord/Discourse/Community:

Other relevant links (including any demos): Premier of the Pilot Immersive Experience: The Tiny Cinema

Watch Tiny Dino Show Pilot on YouTube: Tiny Dino Show - YouTube

Tiny Dinos NFT Official Website: https://tinydinos.fun

Open Sea Tiny Dinos Genesis - Optimism: https://opensea.io/collection/tiny-dinos-optimism

Additional team member info (please link): Written by: https://twitter.com/TishaWanders

Animation by: https://twitter.com/DaBoomDaBip

Produced by: https://twitter.com/hollowcapital

Please link to any previous projects the team has meaningfully contributed to: As a team we contributed to tiny dinos since September of 2022, please read our unique formation history here: https://twitter.com/hollowcapital/status/1613633914932985857

Relevant usage metrics (TVL, transactions, volume, unique addresses, etc. Optimism metrics preferred; please link to public sources such as Dune Analytics, etc.): Tiny Dinos on Open Sea with 4,000 ETH + volume:
https://opensea.io/collection/tiny-dinos-eth

Tiny Dinos NFT Genesis contract on Optimism with active traversal history:
tiny dinos (dino) Token Tracker | Optimism

Competitors, peers, or similar projects (please link): Claynosaurz: Solana-based, making animated PFPs and working on a 3d animated movie, though the storyline is unclear and the IP is guarded by the creators. https://twitter.com/Claynosaurz/status/1611383567174537216

Atrium X Nouns - A Lore Experiment: recently won 20ETH to produce a 2-minute pilot for a 3d animated movie. We are in contact with Atrium as a studio for professional help or a potential partner. Together with the Nouns they support the same ethos of building public goods.
Nouns DAO

There are other examples of the networks like Polygon breaking into NFTs, and NFT brands like Doodles breaking into video production by purchasing an animation studio: The Block: Doodles to buy animation studio Golden Wolf: Billboard.

The Tiny Dino Show is the OG in the omnichain space, based on free IP thanks to cc0, and is much lighter and quicker in production because of the focus on storytelling and using the original 2d cartoon images with professional voices.

Is/will this project be open sourced?: Yes

Optimism native?: Yes

Date of deployment/expected deployment on Optimism: 4/5/2022

What is the problem statement this proposal hopes to solve for the Optimism ecosystem?: There are no existing NFT projects that are aligned with the Optimism ethos as much as tiny Dinos. Optimism has limited NFT exposure and limited educational video exposure.

How does your proposal offer a value proposition solving the above problem?: The production of the Season 1 of the “Tiny Dino Show” could be sponsored by the Optimism Collective with complete Episodes delivered and auctioned (optional). By contributing to the show, the Optimism Collective is supporting the creators in the two most innovative areas currently for the NFTs: omnichain and cc0.

Why will this solution be a source of growth for the Optimism ecosystem?: The growing popularity of omnichain and NFTs will bring more use cases for cost-efficient chains such as Optimism, whether it is for governance, gaming, or finance.

Has your project previously applied for an OP grant?: No

Number of OP tokens requested:

10,000 OP

Did the project apply for or receive OP tokens through the Foundation Partner Fund?: No

If OP tokens were requested from the Foundation Partner Fund, what was the amount?: n/a

How much will your project match in co-incentives? (not required but recommended, when applicable): n/a

How will the OP tokens be distributed? (please include % allocated to different initiatives such as user rewards/marketing/liquidity mining. Please also include a justification as to why each of these initiatives align with the problem statement this proposal is solving.):

The OP grant would be distributed based on wallet eligibility, which could be determined by the proof of interaction with our JuiceBox smart contract. There can be a fixed or floating number of tokens or eligible wallets, such that there’s no correlation to ETH value of donations, or the Show NFTs, or the $TDS tokens. With this grant, the Tiny Dino Show will further proliferate the use of Optimism network for Tiny Dinos and will shine the spot light on the ethos of both projects, and increase in network usage/ value retained.

Over what period of time will the tokens be distributed for each initiative? Shorter timelines are preferable to longer timelines. Shorter timelines (on the order of weeks) allow teams to quickly demonstrate achievement of milestones, better facilitating additional grants via subsequent proposals:

We are running the JuiceBox campaign for the production of Season 1 of the Show and propose launching a 30-day cycle where the donators to the campaign can become eligible for OP token reward. Additionally, we wanted to propose using 80% of the OP tokens reserved for eligible wallets (those who donate to the campaign), and 20% for the Optimism Tiny Dino NFT holders - thus providing an incentive to lock the value on the Optimism network after the traversal.

Disclosures: The donators are incentivized with the $TDS tokens, and get NFT posters as a reward for their ETH contributions - there is a closed loop within Ethereum network. The Show production team would not be incentivized by OP tokens or the grant, nor would it make the team members eligible for future distribution.

Please clearly define the milestones you expect to achieve in order to receive milestone based installments. Please consider how each milestone relates to incentivizing sustainable usage and liquidity on Optimism. Progress towards each milestone must be trackable:

  1. Pre-production - 1 month, Starting Feb
    Social media OP partnership announcement, promotions and show collection giveaways.
  2. JuiceBox - Tiny Dino Show - Optimism campaign, Feb - March
    30-day cycle for the Show donations.
  3. Release - May/ June 2023

Why will incentivized users and liquidity on Optimism remain after incentives dry up?:

Optimism Tiny Dino NFT holders will be eligible for 20% of the grant, which would serve as an incentive to keep the dinos on Optimism chain after traversing, apart from other benefits, such as transaction cost, and supporting the mission of the project.

NFT marketplaces are working to bring together the collections that originate on Layer Zero and offer omnichain assets. For example, the Tiny Dinos NFT consists of 3 collections across 7 chains, which fragments the liquidity into 21 separate markets. With the Pudgy Penguins jumping the gun on omnichain, the Open Sea is rushing to create an interface that combines all omnichain collections and will hopefully bring more liquidity to other chains like Optimism.

Please provide any additional information that will facilitate accountability (smart contracts addresses relevant to the proposal, relevant organizational wallet addresses, etc.):

The Tiny Dino Show is using Tiny Dino Show | Juicebox for its treasury and as a way to reward those who donate to the show.

The deployer wallet (0xAFDAF4C0fb1c0d025F81E4707C1b123c9a620aB9) for that contract holds tinydinoshow.eth which resolves to the Tiny Dino Show Treasury multi-sig: 0x2F63e9c5f1927B103a5a085133A17C711Ab20b18

The Tiny Dino Show Treasury also holds several show assets - the NFTs that are used in the show as characters or in production like sounds and graphics.
https://opensea.io/0x2F63e9c5f1927B103a5a085133A17C711Ab20b18

Confirm you have read and agree to the Eligibility Restrictions (here): I have read the Eligibility Restrictions and agree to abide by their conditions

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Hi everyone,

This is hollow and I am the show producer. We are working toward a path for the NFT communities to explore Optimism network and the incentives it provides for the NFT creators and collectors, such as low cost and public goods ethos.

Through interactive videos and educational content, we can kick off the production with dedicating the first season to Optimism, aside from the main storyline of saving this green-blue planet from the global warming. If you want to support what we do - give us a follow, and please don’t hesitate to ask questions in this forum!

  • Tiny Dino Show crew
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Hello, we wanted to follow up with the Application and add an update: From what we heard on the call for Season 3, we understood that the OP tokens from the grant would be locked for 1 year. With that in mind, we would like to update the Use of Proceeds to incentive distribution: we have a JuiceBox campaign that has a soft target of 10 ETH, with 8 ETH remaining after the Prop House award. We will run an INCENTIVE program and MATCH the donations with OP tokens. Similar to how the $TDS (Tiny Dino Show) tokens for the contributors will be locked up for a certain period of time. Please reach out to more questions, and we would be happy to amend our application. Thanks!

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Great proposal Hollow. Would love to see it pass and be implemented. It’d be a very interesting development to come from this ecosystem if it gets the funding.

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Thanks, Cinna. The Optimism ethos is very much aligned with the Tiny Dino Show, and Tiny Dinos NFT are no stranger to Optimism. I traversed to OP in Halloween and Winter collections to save on the cost. We have 7 chains, and could produce Season 1 sponsored by Optimism (incentivized). Contribute to the Show production on JuiceBox - and receive the OP incentive for the future. Win - win if you ask me!

Update on the incentive structure: Donate to the Show campaign on JuiceBox, and Optimism will match that donation with OP tokens (equivalent of 8 ETH soft target), that will be locked for 1 year. The donator will also be rewarded with the official Show posters (NFT) and $TDS tokens.

There is currently a prohibition on selling of OP tokens by grantees. I am personally of the view that this should be rescinded, but while this is still in place, Governance Fund grants can’t be used to offset expenses directly by selling – in this case, you’ve listed salaries/payments to different contributors, which would be expected to be sold by these individuals.

I recommend revising the grant application to exclude activities that require direct funding through selling OP or clarifying their use.

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Unfortunately the token distribution here does not seem to be appropriate for the usage of the funds on a growth experiments grant.
It seems like there are some developer funds that are needed for this project and this is not the right type of proposal to apply for if that is the case.

how can we update the application? i tried leaving the comment were we wanted to change the use of funds to an incentive structure

Update on the incentive structure: Those who donate to the Show campaign on JuiceBox, will be eligible for OP tokens (equivalent of 8 ETH soft target), that will be locked for 1 year. The donator will also be rewarded with the official Show posters (NFTs) and $TDS tokens.

“Token distribution for 6,000 OP, please note those are the estimates at best: Writer 20%, Art Director 20%, Producer 20%, Post-Production 20%, Socials 20%. Please note, that the team members also own show assets, at least the 3 main characters in the show, and are in alignment with the nature of this experiment.”

This is the section that I am referring to as it shows there is some distribution in the form of payments to team members for development related work.

To be clear, we are not looking to use OP tokens or sell OP for operations. We have a transparent JuiceBox smart contract for the treasury and ETH donations, and we can only accept ETH to use for the operations. What we wanted to offer is using the OP grant as a rebate for the contributors, calculated based on the value of the ETH contributed. We will have the list of addresses of contributors on JuiceBox, and this way the foundation will know how many contracts are eligible. Lastly, the use of funds indicated was before we listened to the space on twitter explaining the lock-up and wanted to update that section, which reflects the use of ETH if we are successful in running the Optimism sponsored Season 1 of the Show. Thank you for reviewing!

I was looking for a way to edit the application and add this

Hey @danelund.eth would you say the best path to editing the proposal would be to work with you on the edits or would another path be better? Only because this proposal was posted by @GrantsOps, which complicates the editing process.

@hollow - Regarding the below, I do not think this is enough of a separation to say this isn’t a direct payment, as you’re effectively exchanging donations for OP tokens, which will most likely lead to sale anyway. I appreciate it as a creative solution, though I do not want to give you false hope here – so it’d be best to have the Optimism Foundation provide further context. CCing @lavande

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Thank you!

The way we see it, there are already assets held in Show Treasury, such as Tiny Dino NFTs which can be traversed to Optimism. We plan on acquiring more assets for the Season’s production and could traverse the entire character set into Optimism, thus locking more value on the network. This could be the direct use for overflow funds, i.e. the funds that are contributed over the target of ~10ETH (based on the number of limited NFT posters for Season 1).

To address the separation and future sale concerns: with JuiceBox, our own ERC-20 token eligibility is determined at a fixed rate of X/per 1 ETH, subject to change. $TDS tokens are given as a co-incentive (same as NFTs), but will not be available for transfer until we actually mint tokens and enable the claim feature. The way we see $OP tokens is as a co-incentive similar to $TDS, and we could determine the rate of distribution – be it a fixed rate with minimum ETH contribution (same as NFTs), or based on the % of the total pool contributed to the Show during the 30-day cycle. As far as the sales go, we can only hope that contributors who support the “Tiny Dino Show” will enjoy their experience and keep supporting the network after OP tokens are unlocked, maybe even used to purchase more dinos on Optimism!

Finished video product(s), as well as promotional materials can be produced and actioned as NFTs on Optimism, as there are other ways to keep the value locked on the network and providing liquidity for the market.

Hey Hollow. I spoke to @danelund.eth - We’ve agreed that the best path to editing is to include your edits in the comments which will allow the grants council to separate changes from the original post.

Still though - I expect token distributions to contributors as a salary can be reasonably expected to be thought of as a salary. But any other sort of experimentation could be thought of otherwise. I look forward to the edits!

The donations to the Show, or ETH contributions, are without an expectation of profit and should not be considered contracts for income, or interest earned, and they are marked as “donations” on JuiceBox. The ETH funds derived from the donations are used for the production, which includes the salaries of the crew.

The Donators are incentivized with the $TDS tokens, and get NFT posters as a reward for their ETH contributions - there is a closed loop within Ethereum network. The Show production team would not be incentivized by OP tokens or the grant, nor would it make the team members eligible for future distribution.

The OP grant would be distributed based on wallet eligibility, which could be determined by the proof of interaction with our JuiceBox smart contract. There can be a fixed or floating number of tokens or eligible wallets, such that there’s no correlation to ETH value of donations, or the Show NFTs, or the $TDS tokens.

This experiment can be viewed as Optimism making a product placement, and those who donate (contribute) to the show campaign will be rewarded by the Optimism Collective for their support, and without an expectation of profit.

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Got it, I’d highly recommend adding this language to the proposal just to make sure that’s clarified for the grants council!

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@lavande can you give me ownership of this application post? ty

Hey Hollow, please make tag me once edits have been made so it’s possible to make another round of review.

Thanks!

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@MattL @FractalVisions hello, I sent an request for edit function before the weekend, and still do not have access to edit this post. @lavande could you please grant me access? Thank you!

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