Thanks for the feedback @0xairboomm 
You’re right, we are addressing a generic problem. That’s because fixing feature fragmentation and reducing UX friction can unlock new growth, particularly for the user demos we have targeted in our proposal.
In the spirit of the committee’s name, ShapeShift DAO has proposed a well-scoped scoped experiment around critical user features, that includes a novel implementation of Gitcoin Passport (proof of uniqueness), tokenized CAC tracking at distribution levels 30% lower than historical averages for the network.
Our previous proposal included a second phase based around ecosystem integrations and replication of the incentive experiment for added stickiness over the mid-long term. This section was removed for the sake of simplifying our approach, but we could roll it back in without issue!