Love this focused approach to showcase Retroactive Public Goods recipients and that it recognises the need to not just create content but to actively promote and track engagement as a measure to inform impact. It would be great to see this work also supported via FDN comms channels (email, twitter round up) is that possible?
In terms of key performance indicators (KPIs) it would be great to see both a S4 performance target (estimates) as well as results. With content engagement (Engmt) reported for both the podcast as well as all Calls to Action [links] that drive governance participation
| Performance Measures | S4 Target |
|---|---|
| A. #Total playbacks | 1000 |
| B. #Total playback minutes/hours | 10000 |
| C. Engmt Playback = B/A | 10 |
| D. #CTA Link clicks | 100 |
| E. Qualified Action = D/A | 0.1 |
Numbers are example only that show a podcast engagement that leads 10% of the audience (playbacks) to take further action.(direct response)
Recommend the use of campaign tracking URLs which can be tagged to show which episodes, channels and CTA are most effective to drive engagement and further action.
Admittedly clicks can always be farmed but depending on where you choose to land people via CTA it could then have positive impact on
- RFPG3 nominations (how to measure?)
- increased or diversified voteable supply (baseline the delegate profile(s) + track CTA click throughs)
If you can quantify a strategic result engagement farming is largely negated because whether 1 or 100 click throughs the resulting change to i.e. voteable supply informs impact.
This is a valuable investment of time, one I hope will can provide a data-driven basis to continue the work beyond S4.