[FINAL] Fueling RetroPGF Growth through Education, Collaboration, and Active Marketing

I have to interject to make the case for this proposal.

I’m very surprised to hear that marketing and education at this stage for RetroPGF is something that cannot be coordinated by multiple teams. Coordination is hard sometimes but we are actively engaging and there is already a chat open on telegram for coordinating with OP Labs and the Foundation for the upcoming conferences and branding cohesion.

To me, this effort actually seems like a perfect intersection between Intent 3 (Spreading the Optimistic Vision) and intent 4 (Governance Accessibility).

Intent 4 almost explicitly requested it.

Marketing is a major part of this proposal, as that is of course critical for Spreading the Optimistic Vision, but the marketing we do will be backed by the Bankless Academy educational course, RetroPGF.com website to support RetroPGF voters and recipients, and the creation of a swag shop, infographics many other exciting engagement opportunities irl and online.

I would LOVE to see this proposal at least make it to the ballot. While OP Labs and the Foundation are really focused on the RetroPGF initiative within the Optimism ecosystem, we hope to begin to spread this concept outside of the OP ecosystem and start to make it a meme that is used throughout the blockchain space and hopefully even beyond.

A multi-front marketing push can add depth to the RetroPGF Meme

Giveth has been exporting the Ethereum vision for Public Goods to the wider crypto community and the nonprofit space since 2016 and can bring a lot of context for the concept of RetroPGF to have impact beyond just the Optimism ecosystem.

For instance…
DYK RetroPGF is a very popular style of crowdfunding for the lower-middle class in Mexico?

A friend of mine from Tijuana and his wife took out a loan to fix up a neighborhood park and then collected money after the fact to pay back the loan.

The idea is that people don’t trust that promised work will actually be completed (low trust environment) so they have a culture of chipping in to pay someone back after they have done the work potentially even with a profit included (tho a lot of profit is culturally frowned upon).

They call this Coperacha, it is extremely common, so common that tech startups build apps around making it accessible.

This is the kind of context that we believe we can bring to add depth to the RetroPGF marketing campaign, and the RetroPGF movement.

This proposal needs 1 more delegate to support it to make it to the vote.

Thank you for your consideration.

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