40% is to share knowledge about crypto in general. These are not directly aligned to phase 1 funding goal.
First, let’s quickly review Phase 1 funding goals:
The proposal must include a plan for how the tokens will incentivize growth on Optimism.
I think teaching people about crypto in general first, and then teaching them about Optimism will incentivize growth on Optimism. Here’s why
If we want to grow Optimism, we need to onboard beginners.
If we want to onboard beginners, we have to first teach them about crypto, then teach them about crypto on Optimism.
For example, when we say we plan on teaching crypto in general, we don’t plan on just having a workshop “what is crypto” or “what is an NFT” since that brings little value to Optimism. The plan would be “what is crypto?” THEN explain “here’s how to get your first OP token from a faucet” and send it" or “What is an NFT” then teach people how to make an NFT on OP and buy and sell it on an Optimism NFT marketplace.
Why do we need to onboard beginners?
Optimism has 2 levers of growth:
- Onboarding crypto-natives on other platforms.
- Onboarding crypto-beginners who have little to no experience with crypto
At Atila we believe that also focusing on crypto beginners (group 2) is very important for growing Optimism:
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Group 2 is way larger than group 1: 16% of Americans already own crypto (group 1). 72% of Americans use social media (proxy for group 2)
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Group 2 has lower acquisition costs. Both in terms of time and money. People who are already on a different crypto platform already have financial and ideological ties to their current chain. Getting them to switch will require more effort. The value proposition has to be higher to get people to swtich from a different blockchain. However, if someone little to no pre-existing crypto or blockchain uses, the value proposition simply has to be greater than zero.
The RPGF idea is a good one as well. @OPUser thanks for sharing. Any links to where I can learn more about that?