In the marketing section of the proposal, it is clearly stated HOW the funds will be used.
It actually describes in depth HOW the $OP grant will be used, by creating competitions (public bounties), awareness campaigns, Youtube competitions.
We have started configuring the necessary tools for the incentive / awareness campaign, competition bounties. They are only small part of the awareness, educational strategy.
We are gonna be using them regardless of the OP grant.
Please check a sample DEMO configuration!!!. Many DAOs are using it as proven bounties method for example: